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Subject: Trademarks

Author

Yasaburo Kuwayama

(2)

Chernatony, Leslie de

(1)

Coomber, Stephen

(1)

Costas, Peter L.

(1)

Ghazali Sulong, 1958-

(1)

Haskett, Mark S.

(1)

(1)

Murphy, John M.

(1)

Napoles, Veronica

(1)

Pedersen, Martin

(1)

Pickering, C. D. G.

(1)

Pilditch, James

(1)

Roberts, Kevin, 1949-

(1)

(1)

Seminar Penyelidikan Dalam Bidang Elektrik, Elektronik, Aeroangkasa, Teknologi Maklumat & Telekomunikasi (1998 : Universiti Teknologi Malaysia, Skudai)

(1)

Universiti Teknologi Malaysia. Fakulti Sains Komputer dan Sistem Maklumat

(1)

(1)

(1)

(1)

Language

(17)

Format

(33)

(1)

Material Type

Non Circulating UTM Special Collection Materials

Open Access Book

Subject

Brand name products

(3)

(3)

Corporate image

(2)

Industrial design coordination

(2)

Signs and symbols

(2)

(1)

Advertising -- Brand name products

(1)

Brand name products -- Forecasting

(1)

Brand name products -- Management

(1)

Branding (Marketing)

(1)

(1)

(1)

(1)

(1)

Logos (Symbols)

(1)

Logotype -- Design

(1)

(1)

Product management

(1)

Public relations

(1)

Trademarks -- Data processing

(1)

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1.

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

by

Chernatony, Leslie de

Author

Chernatony, Leslie de

Format:

Call Number

HD 69 C55 2006

Edition

2nd ed.

Publisher

Butterworth-Heinemann Elsevier Ltd.,

Publication Date

2006

ISBN

9780750667494

Available:
Holds:
Copies:

SD_ILS:141186

2.

Cover image for Lovemarks : the future beyond brands

Lovemarks : the future beyond brands

by

Roberts, Kevin, 1949-

Author

Roberts, Kevin, 1949-

Format:

Call Number

HD69.B7 R62 2005

Publisher

PowerHouse Books,

Publication Date

2005

ISBN

9781576872703 2nd ed., Expanded ed.

Available:
Holds:
Copies:

SD_ILS:122056

3.

Cover image for Branding

by

Coomber, Stephen

Author

Coomber, Stephen

Format:

Call Number

HD69.B7 C66 2002

Publisher

Capstone Publishing,

Publication Date

2002

ISBN

9781841124100

Available:
Holds:
Copies:

SD_ILS:371020

4.

Cover image for Trade marks in theory and practice

Trade marks in theory and practice

Trade marks in theory and practice

by

Pickering, C. D. G.

Author

Pickering, C. D. G.

Format:

Call Number

KF3180 P52 1998

Publisher

Hart,

Publication Date

1998

ISBN

9781901362640

Available:
Holds:
Copies:

SD_ILS:142851

5.

Cover image for The design and Feng Shui of logos, trademarks and signboards

The design and Feng Shui of logos, trademarks and signboards

The design and Feng Shui of logos, trademarks and signboards

by

Lip, Evelyn

Author

Lip, Evelyn

Format:

Call Number

NC1002 L55 1995

Publisher

Prentice Hall,

Publication Date

1995

ISBN

9780133047004

Available:
Holds:
Copies:

SD_ILS:385374

6.

Cover image for Graphis corporate identity

Graphis corporate identity

Graphis corporate identity

by

Pedersen, Martin

Author

Pedersen, Martin

Format:

Call Number

T342 G36 1994 f

Publisher

Graphic Press,

Publication Date

1994

ISBN

9783857094453

Available:
Holds:
Copies:

SD_ILS:406814

7.

Cover image for International logos and trademarks II

International logos and trademarks II

International logos and trademarks II

Format:

Call Number

NC1003 I57 1993 f

Publisher

Madison Square Press,

Publication Date

1993

ISBN

9780942604269

Available:
Holds:
Copies:

SD_ILS:386899

8.

Cover image for Logotypes and letterforms : handlettered logotypes and typographic considerations

Logotypes and letterforms : handlettered logotypes and typographic considerations

Logotypes and letterforms : handlettered logotypes and typographic considerations

by

Young, Doyald

Author

Young, Doyald

Format:

Call Number

NK3600 Y68 1993 f

Edition

1st ed

Publisher

Design Press,

Publication Date

1993

ISBN

9780830639564

Available:
Holds:
Copies:

SD_ILS:342553

9.

Cover image for Corporate identity design

Corporate identity design

Corporate identity design

by

Napoles, Veronica

Author

Napoles, Veronica

Format:

Call Number

HD59.2 N36 1988

Publisher

Van Nostrand Reinhold,

Publication Date

1988

ISBN

9780442268442

Available:
Holds:
Copies:

SD_ILS:191326

10.

Cover image for Logotypes of the world

Logotypes of the world

Logotypes of the world

by

Yasaburo Kuwayama

Author

Yasaburo Kuwayama

Format:

Call Number

NC1003 L63 1988 rf

Publisher

Kashiwashobo,

Publication Date

1988

ISBN

9780760103364

Available:
Holds:
Copies:

SD_ILS:185844

11.

Cover image for How to design trademarks and logos

How to design trademarks and logos

How to design trademarks and logos

by

Murphy, John M.

Author

Murphy, John M., Rowe, Michael

Format:

Call Number

T325 M87 1988

Publisher

Phaidon,

Publication Date

1988

ISBN

9780714825571

Available:
Holds:
Copies:

SD_ILS:266756

12.

Cover image for Trademarks and symbols of the world

Trademarks and symbols of the world

Trademarks and symbols of the world

by

Yasaburo Kuwayama

Author

Yasaburo Kuwayama

Format:

Call Number

NC1003 Y37 1988

Publisher

Rockport Pub,

Publication Date

1988

ISBN

9784760104512 9784760104505

Available:
Holds:
Copies:

SD_ILS:95851

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