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Cover image for New product and services development
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Cover image for Chasing the monster idea : the marketer's almanac for predicting idea epicness
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Cover image for New food product development : from concept to marketplace
16. 
Cover image for Driving forces behind product development : electrical and electronic firms
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Cover image for How to market to people not like you : "know it or blow it" rules for reaching diverse customers
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Cover image for Buy now : creative marketing that gets customers to respond to you and your product
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Cover image for Brand valued : how socially valued brands hold the key to a sustainable future and business success
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Cover image for Driving forces behind product development : electrical and electronic firms
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Cover image for Information and the modern corporation
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Cover image for Knowledge management for process, organizational and marketing innovation : tools and methods
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Cover image for The aging consumer : perspectives from psychology and economics
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Cover image for Marketing for entrepreneurs : concepts and applications for new ventures
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