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Material Type: Computer File Accompanies Open Access Book

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Language: English

Author

Demkin, Joseph A.

(8)

American Institute of Architects

(6)

Malhotra, Naresh K.

(5)

Gates, Roger H., 1942-

(4)

Armstrong, Gary

(3)

Burns, Alvin C.

(3)

Bush, Ronald F.

(3)

Hawkins, Del I.

(3)

(3)

McDaniel, Carl D.

(3)

Mothersbaugh, David L.

(3)

Perreault, William D.

(3)

Wood, Marian Burk

(3)

(2)

(2)

Birks, David F.

(2)

Clow, Kenneth E.

(2)

Cravens, David W.

(2)

Etzel, Michael J.

(2)

Jobber, David, 1947-

(2)

Kerin, Roger A.

(2)

Lamb, Charles W.

(2)

Leong, G. Keong

(2)

McCarthy, E. Jerome (Edmund Jerome)

(2)

Pride, William M.

(2)

Stanton, William J.

(2)

Tan, Keah-Choon

(2)

Walker, Bruce J.

(2)

Wisner, Joel D.

(2)

Aaker, David A.

(1)

Abu Bakar Abdul Hamid

(1)

Anderson, Phillip H.

(1)

Arter, Judith A.

(1)

Block, Martin P., 1946

(1)

Block, Tamara Brezen

(1)

Boone, Louis E.

(1)

Boyd, Harper W.

(1)

Broderick, Amanda

(1)

Brown, Karen M.

(1)

Cateora, Philip R.

(1)

(1)

Charles, Curtis B.

(1)

Cheverton, Peter

(1)

Coffman, Sandy, 1942-

(1)

Coney, Kenneth A.

(1)

Cooper, Donald R.

(1)

Crittenden, Victoria L.

(1)

Crittenden, Victoria Lynn

(1)

(1)

Evans, Dave, 1956-

(1)

(1)

Futrell, Charles M.

(1)

Giletti, Dorene

(1)

Goldstein, Beth

(1)

Graham, John L.

(1)

(1)

Hawkins, Delbert

(1)

Hishamuddin Md. Som

(1)

(1)

Kaminsky, Philip

(1)

Kaushik, Avinash

(1)

Kennedy, Dan S.

(1)

Kennedy, Dan S., 1954-

(1)

Keyes, Jessica, 1950-

(1)

Khandpur, Navtej

(1)

Kiel, Geoffrey C. (Geoffrey Charles)

(1)

King, Janice M.

(1)

Kumar, V., 1957-

(1)

Kurtz, David L.

(1)

Lakhani, Dave, 1965-

(1)

Lesch, William Clarence, 1956-

(1)

Loudon, David L.

(1)

Lukas, Bryan A.

(1)

Mason, Charlotte H.

(1)

Mayfield, John D.

(1)

McColl-Kennedy, J. R.

(1)

(1)

McDaniel, Carl D.

(1)

McDonald, Malcolm

(1)

Moran, Mike, 1958-

(1)

(1)

Nemzow, Martin A. W.

(1)

(1)

Peterson, Mark, 1956-

(1)

(1)

Piotrowski, Christine M., 1947-

(1)

Racom Communications

(1)

(1)

(1)

Rohaizat Baharun

(1)

Rosenwald, Peter J.

(1)

(1)

Schindler, Pamela S.

(1)

Senese, Brian P.

(1)

Simchi-Levi, David

(1)

Simchi-Levi, Edith

(1)

Skildum-Reid, Kim

(1)

Society of Design Administration

(1)

Stevens, Robert E., 1942-

(1)

(1)

(1)

Wevers, Jasmine

(1)

Williams, Beth, 1973-

(1)

Wilson, Alan M.

(1)

Woodbury, Debbie

(1)

(1)

Format

(86)

(13)

Subject

(21)

Marketing research

(18)

Architectural practice -- United States -- Handbooks, manuals, etc.

(9)

Architectural services marketing -- United States -- Handbooks, manual, etc

(7)

Internet marketing

(5)

Marketing -- Management

(5)

Market surveys -- United States

(4)

(3)

Business logistics

(3)

Consumer behavior -- United States

(3)

Consumer behavior -- United States -- Case studies

(3)

Electronic commerce

(3)

Marketing -- Management -- Handbooks, manuals, etc.

(3)

Marketing channels -- Management

(3)

Marketing research -- Methodology

(3)

Physical distribution of goods -- Management

(3)

(2)

Communication in marketing

(2)

Export marketing

(2)

Internet advertising

(2)

(2)

Marketing -- Case studies

(2)

Marketing -- Data processing

(2)

Marketing -- Europe -- Case studies

(2)

Marketing -- United States

(2)

Academic achievement -- United States -- Evaluation

(1)

Affluent consumers -- United States

(1)

Architectural services marketing -- United States -- Data processing

(1)

Architectural services marketing -- United States -- Handbooks, manuals, etc.

(1)

Architectural services marketing -- United States -- Quality control

(1)

(1)

Artists -- Vocational guidance

(1)

Business planning

(1)

Career development

(1)

Consumer behavior

(1)

Corporate sponsorship

(1)

Customer relations -- Management -- Data processing

(1)

Customer services -- Information technology

(1)

Decision support systems

(1)

Design services -- Forms

(1)

Design services -- Marketing

(1)

Design services -- United States -- Marketing

(1)

Direct marketing

(1)

Education -- Standards

(1)

Education -- Standards -- United States

(1)

Education -- United States -- Evaluation

(1)

Electronic commerce -- Customer services -- Management

(1)

Grading and marking (Students)

(1)

Grading and marking (students) -- United States

(1)

High technology industries -- Marketing

(1)

Industrial management

(1)

Industrial marketing -- Management

(1)

Industrial marketing -- Research

(1)

Industrial procurement

(1)

Industrial relations

(1)

Information technology -- Management

(1)

Integrated marketing communications

(1)

Interactive marketing

(1)

Interior decoration -- Practice

(1)

Interior decoration firms -- United States -- Management

(1)

International business enterprises

(1)

(1)

Internet marketing -- United States -- Case studeis

(1)

Internet users -- Statistics -- Data processing

(1)

(1)

(1)

Marketing -- Cost effectiveness

(1)

Marketing -- Decision making

(1)

Marketing -- Econometric models

(1)

Marketing -- Psychological aspects

(1)

Marketing -- Simulation methods

(1)

Marketing -- Textbooks

(1)

Marketing research -- Case studies

(1)

Marketing research -- Data processing

(1)

Marketing research -- Statistical methods

(1)

New business enterprises -- Communication systems

(1)

New business enterprises -- Management

(1)

New products -- Evaluation

(1)

New products -- Management

(1)

New products -- Marketing -- Evaluation

(1)

Photography -- Marketing

(1)

Photography -- Vocational guidance

(1)

Physical fitness centers -- Management

(1)

Physical fitness centers -- Marketing

(1)

Product management -- Data processing

(1)

Real estate agents -- United States

(1)

(1)

Relationship marketing

(1)

SPSS for Windows

(1)

Sales management -- Data processing

(1)

(1)

Selling -- Data processing

(1)

Selling -- Study and teaching

(1)

Small business marketing

(1)

Social marketing

(1)

Social media -- Marketing

(1)

Special events -- Marketing

(1)

Strategic planning

(1)

Subliminal advertising

(1)

Subliminal projection

(1)

Vocational guidance

(1)

Web site development

(1)

Web sites -- Design and construction

(1)

Web usage mining

(1)

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25.

Cover image for Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

by

Hawkins, Delbert

Author

Hawkins, Delbert, Mothersbaugh, David L.

Format:

Call Number

CP 015965

Edition

11th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2010

ISBN

9780077294106 9780071288415

Available:
Holds:
Copies:

SD_ILS:590109

26.

Cover image for Ultimate small business marketing toolkit

Ultimate small business marketing toolkit

Ultimate small business marketing toolkit

by

Goldstein, Beth

Author

Goldstein, Beth

Format:

Call Number

CP 023844

Publisher

McGraw-Hill,

Publication Date

2007

ISBN

9780071477185

Available:
Holds:
Copies:

SD_ILS:758698

27.

Cover image for Principles and practice of marketing

Principles and practice of marketing

by

Jobber, David, 1947-

Author

Jobber, David, 1947-

Format:

Call Number

CP 4760

Edition

5th ed.

Publisher

McGraw-Hill,

Publication Date

2007

ISBN

9780077114152

Available:
Holds:
Copies:

SD_ILS:566763

28.

Cover image for Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

by

Hawkins, Del I.

Author

Hawkins, Del I., Mothersbaugh, David L., Best, Roger J.

Format:

Call Number

CP 014849

Edition

10th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2007

ISBN

9780073101415

Available:
Holds:
Copies:

SD_ILS:585934

29.

Cover image for Marketing research an applied approach

Marketing research an applied approach

Marketing research an applied approach

by

Malhotra, Naresh K.

Author

Malhotra, Naresh K., Birks, David F.

Format:

Call Number

CP 4356

Edition

2nd European ed.

Publisher

Pearson Education,

Publication Date

2006

ISBN

9780273695301

Available:
Holds:
Copies:

SD_ILS:565666

30.

Cover image for Marketing research an integrated approach

Marketing research an integrated approach

Marketing research an integrated approach

by

Wilson, Alan M.

Author

Wilson, Alan M.

Format:

Call Number

CP 4536

Edition

2nd ed.

Publisher

Prentice Hall/Financial Times,

Publication Date

2006

ISBN

9780273694748

Available:
Holds:
Copies:

SD_ILS:566298

31.

Cover image for Marketing core concepts and applications

Marketing core concepts and applications

Marketing core concepts and applications

by

Pride, William M.

Author

Pride, William M.

Format:

Call Number

CP 6767

Publisher

John Wiley and Sons,

Publication Date

2006

Available:
Holds:
Copies:

SD_ILS:616565

32.

Cover image for Business to business marketing research

Business to business marketing research

by

Block, Martin P., 1946

Author

Block, Martin P., 1946, Block, Tamara Brezen

Format:

Call Number

CP 7351

Edition

2nd ed.

Publisher

Texere,

Publication Date

2005

ISBN

9780324222302

Available:
Holds:
Copies:

SD_ILS:514084

33.

Cover image for The marketing plan : a handbook

The marketing plan : a handbook

by

Wood, Marian Burk

Author

Wood, Marian Burk

Format:

Call Number

CP 6357

Publisher

Prentice Hall,

Publication Date

2003

ISBN

9780130613172

Available:
Holds:
Copies:

SD_ILS:611108

34.

Cover image for Marketing : student's resource CD-ROM

Marketing : student's resource CD-ROM

Marketing : student's resource CD-ROM

by

Kerin, Roger A.

Author

Kerin, Roger A.

Format:

Call Number

CP 5402

Edition

7th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2003

ISBN

9780072410754

Available:
Holds:
Copies:

SD_ILS:605815

35.

Cover image for Principles and practice of marketing

Principles and practice of marketing

by

Jobber, David, 1947-

Author

Jobber, David, 1947-

Format:

Call Number

CP 1996

Edition

3rd ed.

Publisher

McGraw Hill,

Publication Date

2001

ISBN

9780077096137

Available:
Holds:
Copies:

SD_ILS:590469

36.

Cover image for Consumer behavior : building marketing strategy

Consumer behavior : building marketing strategy

Consumer behavior : building marketing strategy

by

Hawkins, Del I.

Author

Hawkins, Del I., Best, Roger J., Coney, Kenneth A.

Format:

Call Number

DSK 1466

Edition

7th ed

Publisher

McGraw-Hill,

Publication Date

1998

ISBN

9780071093798

Available:
Holds:
Copies:

SD_ILS:514107

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