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Material Type: Open Access Book

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Subject: Marketing

Author

(7)

Armstrong, Gary

(5)

Hair, Joseph F.

(5)

(3)

Lamb, Charles W., 1944-

(3)

McDaniel, Carl D.

(3)

Abu Bakar Abdul Hamid

(2)

Ahmad Sharifuddin Shamsuddin

(2)

Collins, Eliza G. C.

(2)

Devanna, Mary Anne

(2)

Lamb, Charles W.

(2)

Richardson, John E.

(2)

Sheth, Jagdish N.

(2)

Troilo, Gabriele

(2)

Abell, Derek F.

(1)

Abu Bakar A. Hamid

(1)

Abu Bakar Abdul Hamid author

(1)

Abu Bakar Hamed

(1)

(1)

Alderman, Jerry D

(1)

Alexander, Keith, 1949-

(1)

Amstrong, Kotler

(1)

Baker, Michael J

(1)

(1)

Baker, Stephen., editor

(1)

Barrell, Alan W.

(1)

Bosworth, Michael T.

(1)

(1)

Bursk, Edward Collins, 1907-

(1)

Buskirk, Richard Hobart, 1927-

(1)

Calder, Bobby J.

(1)

(1)

(1)

Chartered Institute of Marketing

(1)

(1)

(1)

Cronin, Joseph J.

(1)

Crum, Colleen, 1953-

(1)

(1)

(1)

D'Amico, Michael

(1)

Deiss, Ryan, author

(1)

(1)

(1)

Ebi Shahrin Suleiman, 1965-, author

(1)

(1)

Engel, James F.

(1)

(1)

(1)

Flaherty, M. Therese

(1)

(1)

(1)

(1)

Garret, Dennis E.

(1)

Gengeswari Krishnapillai

(1)

Ghauri, Pervez N., 1948-

(1)

Govindarajan, M.

(1)

(1)

(1)

Henneberry, Russ, author

(1)

Hiam, Alexander

(1)

Hisrich, Robert D.

(1)

Holland, John R

(1)

Homburg, Christian

(1)

(1)

Huam, Hon Tat editor

(1)

(1)

(1)

J. L. Kellogg Graduate School of Management

(1)

(1)

Jain, D. (Dipak)

(1)

Keyes, Jessica, 1950-

(1)

Kinnear, Thomas C., 1943-

(1)

Kipnis, Eva, editor

(1)

(1)

Krishnan, Balaji C.

(1)

Kuczmarski, Thomas D.

(1)

Latifah Che Ahmad

(1)

Levinson, Jay Conrad

(1)

Lim, Yong Wah author

(1)

(1)

(1)

Maesincee, Suvit

(1)

Maimunah Ali\eauthor

(1)

Mandell, Maurice I.

(1)

(1)

(1)

McDaniel. Carl D.

(1)

Melati Ahmad Anuar

(1)

(1)

Middleton, Simon, 1958-

(1)

(1)

Mohammad Khairul Shaleh Mohammed Asari, 1972

(1)

Morris, Michael H.

(1)

Murray, John A.

(1)

Mutum, Dilip S., editor

(1)

Narang, Shanker

(1)

Nassrul Hakim Md. Jani

(1)

Norzafir Md. Salleh

(1)

Norzaidahwati Zaidin author

(1)

Nurul Izzah Mohd. Noran

(1)

Nystrom, Harry, 1936-

(1)

O'Driscoll, Aidan

(1)

(1)

Palmatier, George E.

(1)

(1)

Pitt, Leyland F.

(1)

(1)

Popoli, Paolo, editor

(1)

(1)

Racom Communications

(1)

Randazzo, Gary W.

(1)

Read, Nicholas A. C.

(1)

Reibstein, David J.

(1)

Ritchie, Chris, 1962-

(1)

Rohaizat Baharun

(1)

Rohaizat Baharun author

(1)

Rosenwald, Peter J.

(1)

Rosenzweig, David, author

(1)

Roy, Sanjit Kumar, editor

(1)

Rusmala Mohd. Daud

(1)

Russell-Jones, Neil

(1)

Ruzzier, Maja Konecnik

(1)

(1)

Ryan, Christopher

(1)

(1)

Schindehutte, Minet

(1)

(1)

Siti Nabiha Abdul Khalid

(1)

Skinner, Steven J.

(1)

Stern, Louis W.

(1)

Swaim, Robert W.

(1)

Tybout, Alice M.

(1)

University of Strathclyde. Centre for Facilities Management

(1)

(1)

Warshaw, Martin R.

(1)

William, M. Kincaid

(1)

(1)

Youdale, Peter John

(1)

Zikmund, William G.

(1)

Language

(95)

(2)

Format

(98)

Subject

Marketing -- Management

(59)

(6)

Industrial management

(4)

Knowledge management

(4)

Product management

(4)

Sales Management

(4)

Business -- Management

(3)

(3)

(2)

Export marketing -- Management

(2)

Human resources management

(2)

(2)

Organizational effectiveness

(2)

Sales promotion

(2)

(2)

Strategic planning

(2)

Strategic planning -- History

(2)

Advertising -- Management

(1)

(1)

Brand name products -- Marketing

(1)

Branding (Marketing) -- Management

(1)

(1)

Business and Management

(1)

Business enterprises -- Finance

(1)

Business networks -- Management

(1)

Business planning

(1)

Consumer behavior

(1)

Customer relations

(1)

Customer services

(1)

Decision-making in marketing

(1)

Economics/Management Science

(1)

Electronic commerce

(1)

Electronic commerce -- Management

(1)

Entrepreneurship

(1)

Facility management

(1)

Industrial management -- Scandinavia

(1)

Industrial project management

(1)

Information technology -- Management

(1)

International business enterprises

(1)

Internet marketing

(1)

Knowledge -- Economic aspects

(1)

Marketing -- Cost effectiveness

(1)

Marketing -- Management.

(1)

Marketing channels

(1)

Marketing personnel -- Interviews

(1)

Operations planning

(1)

Physical distribution of goods -- Management

(1)

Retail trade -- Management

(1)

Sales management

(1)

Sheth, Jagdish N.

(1)

Small business -- Management

(1)

Small business marketing

(1)

Success in business

(1)

(1)

Total quality management

(1)

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49.

Cover image for Marketing 04/05

Marketing 04/05

Marketing 04/05

by

Richardson, John E.

Author

Richardson, John E.

Format:

Call Number

HF5415 M383 2004

Edition

26th ed.

Publisher

McGraw-Hill/Dushkin,

Publication Date

2004

ISBN

9780072861303

Available:
Holds:
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SD_ILS:391430

50.

Cover image for CustomerCentric selling

CustomerCentric selling

CustomerCentric selling

by

Bosworth, Michael T.

Author

Bosworth, Michael T., Holland, John R

Format:

Call Number

HF5438.25 B67 2004

Publication Date

2004

ISBN

9780071425452

Available:
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SD_ILS:398082

51.

Cover image for Marketing for dummies

Marketing for dummies

by

Hiam, Alexander

Author

Hiam, Alexander

Format:

Call Number

HF5415.13 H524 2004

Edition

2nd ed.

Publisher

Wiley Pub.,

Publication Date

2004

ISBN

9780764556005

Available:
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SD_ILS:405553

52.

Cover image for Strategic marketing : in the customer driven organization

Strategic marketing : in the customer driven organization

by

Bradley, Frank

Author

Bradley, Frank

Format:

Call Number

HF5415.15 B66 2003

Publisher

John Wiley,

Publication Date

2003

ISBN

9780470849859

Available:
Holds:
Copies:

SD_ILS:370699

53.

Cover image for Enterprise sales and operations planning : synchronizing demand, supply, and resources for peak performance

Enterprise sales and operations planning : synchronizing demand, supply, and resources for peak performance

by

Palmatier, George E.

Author

Palmatier, George E., Crum, Colleen, 1953-

Format:

Call Number

HF5438.4 P34 2003

Publisher

J Ross Publishing,

Publication Date

2003

ISBN

9781932159004

Available:
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SD_ILS:363227

54.

Cover image for The business marketing course : managing in complex networks

The business marketing course : managing in complex networks

The business marketing course : managing in complex networks

by

Ford, David

Author

Ford, David

Format:

Call Number

HF5415 B88 2002

Publisher

J. Wiley,

Publication Date

2002

ISBN

9780471877226

Available:
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SD_ILS:375206

55.

Cover image for Project marketing : beyond competitive bidding

Project marketing : beyond competitive bidding

Project marketing : beyond competitive bidding

by

Cova, Bernard

Author

Cova, Bernard, Ghauri, Pervez N., 1948-, Salle, Robert

Format:

Call Number

HD69.P75 C68 2002

Publisher

John Wiley & Sons,

Publication Date

2002

ISBN

9780471486640

Available:
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SD_ILS:375212

56.

Cover image for Marketing moves : a new approach to profits, growth, and renewal

Marketing moves : a new approach to profits, growth, and renewal

Marketing moves : a new approach to profits, growth, and renewal

by

Kotler, Philip

Author

Kotler, Philip, Jain, D. (Dipak), Maesincee, Suvit

Format:

Call Number

HF5415 K86 2002

Publisher

Harvard Business School Press,

Publication Date

2002

ISBN

9781578516001

Available:
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SD_ILS:311215

57.

Cover image for Managing new products : using the map system to accelerate growth

Managing new products : using the map system to accelerate growth

Managing new products : using the map system to accelerate growth

by

Kuczmarski, Thomas D.

Author

Kuczmarski, Thomas D.

Format:

Call Number

HF5415.153 K82 2002

Edition

3rd ed.

Publisher

Viva Book,

Publication Date

2002

ISBN

9788176492485

Available:
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SD_ILS:313371

58.

Cover image for Harvard business review on marketing

Harvard business review on marketing

Harvard business review on marketing

Format:

Call Number

HF5415 H24 2001

Publisher

Harvard Business School Press,

Publication Date

2001

ISBN

9781578518043

Available:
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SD_ILS:350612

59.

Cover image for Marketing

by

Lamb, Charles W.

Author

Lamb, Charles W., Hair, Joseph F., McDaniel, Carl D.

Format:

Call Number

HF5415 L35 2000

Edition

5th ed.

Publisher

South-Western College Publishing,

Publication Date

2000

ISBN

9780324006384

Available:
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SD_ILS:115535

60.

Cover image for Marketing 99/00

Marketing 99/00

Marketing 99/00

by

Richardson, John E.

Author

Richardson, John E.

Format:

Call Number

HF5415 M383 1999

Edition

21st ed.

Publisher

Dushkin/McGraw-Hill,

Publication Date

1999

ISBN

9780070411753

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SD_ILS:101598

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