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Language: English

Author

(71)

Fakulti Pengurusan dan Pembangunan Sumber Manusia

(64)

British Standards Institution

(35)

Fakulti Pengurusan

(33)

Armstrong, Gary

(21)

Malhotra, Naresh K.

(21)

Kerin, Roger A.

(20)

McCarthy, E. Jerome (Edmund Jerome)

(19)

Abu Bakar Abdul Hamid

(18)

Fakulti Geoinformasi dan Harta Tanah

(17)

Perreault, William D.

(17)

(16)

Aaker, David A.

(15)

Demkin, Joseph A.

(15)

Rohaizat Baharun

(15)

Fakulti Sains Komputer dan Sistem Maklumat

(14)

(14)

Kurtz, David L.

(14)

Sekolah Perniagaan Antarabangsa Azman Hashim

(14)

Cravens, David W.

(13)

Ahmad Sharifuddin Shamsuddin

(12)

American Institute of Architects

(12)

Boone, Louis E.

(11)

Chartered Institute of Marketing

(11)

Fakulti Kejuruteraan Kimia

(11)

Lovelock, Christopher H.

(11)

Zikmund, William G.

(11)

Burns, Alvin C.

(10)

Bush, Ronald F.

(10)

Cateora, Philip R.

(10)

Lamb, Charles W.

(10)

Quelch, John A.

(10)

Rohaizat Baharun, supervisor

(10)

Stanton, William J.

(10)

(9)

(9)

Churchill, Gilbert A.

(9)

Czinkota, Michael R.

(9)

(9)

Donnelly, James H.

(9)

Hair, Joseph F.

(9)

Keegan, Warren J.

(9)

Noor Hazarina Hashim, supervisor

(9)

Pride, William M.

(9)

Zuraidah Sulaiman, supervisor

(9)

Baker, Michael John

(8)

(8)

Clow, Kenneth E.

(8)

Davidson, Jeffrey P.

(8)

Etzel, Michael J.

(8)

Marshall, Greg W.

(8)

McDaniel, Carl D.

(8)

Walker, Bruce J.

(8)

Walker, Orville C.

(8)

Weiss, Alan 1946-

(8)

Zainuddin Abdul Manan, supervisor

(8)

Chaffey, Dave, 1963-

(7)

(7)

(7)

Gates, Roger H., 1942-

(7)

Hawkins, Del I.

(7)

Johnston, Mark W.

(7)

McDonald, Malcolm

(7)

McDonald, Malcolm H. B.

(7)

Peterson, Robert A.

(7)

(7)

Schiffman, Leon G.

(7)

Wood, Marian Burk

(7)

Bradley, Frank, 1942-

(6)

Dalrymple, Douglas J.

(6)

European Committee for Standardization

(6)

(6)

Forsyth, Patrick

(6)

Graham, John L.

(6)

Hollensen, Svend

(6)

International Organization for Standardization

(6)

Kotabe, Masaaki

(6)

Kumar, V., 1957-

(6)

Mothersbaugh, David L.

(6)

(6)

Ronkainen, Ilkka A.

(6)

(6)

Sharifah Rafidah Wan Alw

(6)

SpringerLink (Online service)

(6)

(6)

(6)

Zeithaml, Valarie A.

(6)

Abu Bakar A. Hamid

(5)

(5)

Berkowitz, Eric N.

(5)

(5)

Bitner, Mary Jo

(5)

Boyd, Harper W.

(5)

D'Amico, Michael

(5)

Fakulti Komputeran

(5)

(5)

(5)

(5)

Helsen, Kristiaan

(5)

(5)

Jain, Subhash C.

(5)

Jobber, David, 1947-

(5)

Kanuk, Leslie Lazar

(5)

Kinnear, Thomas C., 1943-

(5)

Lancaster, Geoffrey, 1938-

(5)

Levinson, Jay Conrad

(5)

Lovelock, Christopher

(5)

(5)

Mullins, John W. (John Walker)

(5)

Parsons, Leonard J.

(5)

Rangan, V. Kasturi

(5)

Salbiah Seliman

(5)

Sheth, Jagdish N.

(5)

Shimp, Terence A.

(5)

Abu Bakar Abdul Hamid, supervisor

(4)

Ahmad Sharifuddin Shamsuddin, supervisor

(4)

American Marketing Association

(4)

Armstrong, Gary (Gary M.)

(4)

Bateson, John E. G.

(4)

Bingham, Frank G.

(4)

Birks, David F.

(4)

(4)

Burrow, James L.

(4)

Cannon, Joseph P.

(4)

Chisnall, Peter M.

(4)

Choong, Weng Wai, 1981-, supervisor

(4)

Comfort, Jeremy

(4)

Cooper, Scott W.

(4)

Fakulti Kejuruteraan Mekanikal

(4)

Ferrell, O. C., author

(4)

Frost, Raymond, 1960-

(4)

Futrell, Charles M.

(4)

Gremler, Dwayne D.

(4)

Hartley, Steven William

(4)

Huam, Hon Tat, supervisor

(4)

Hutt, Michael D.

(4)

Johansson, Johny K.

(4)

Kaynak, Erdener

(4)

Leong, G. Keong

(4)

Levy, Michael, 1950-

(4)

Lilien, Gary L., 1946-

(4)

(4)

Makens, James C.

(4)

Massingham, Lester

(4)

Mohd. Shoki Md. Ariff, supervisor

(4)

Olson, Jerry C. (Jerry Corrie), 1944-

(4)

(4)

(4)

(4)

(4)

Rangaswamy, Arvind

(4)

(4)

Rosman Md. Yusoff, 1960-

(4)

Semenik, Richard J.

(4)

(4)

Sieh, Lee Mei Ling

(4)

Solomon, Michael R.

(4)

Speh, Thomas W.

(4)

Stern, Louis W.

(4)

Sutton, William Anthony, 1951-

(4)

Tan, Keah-Choon

(4)

Tanner, John F.

(4)

(4)

Traver, Carol Guercio

(4)

(4)

Wisner, Joel D.

(4)

Zainuddin Abdul Manan

(4)

Ab. Razak Che Hussin

(3)

Abdul Hamid Mar Iman, 1960-

(3)

Allen, David, 1961-

(3)

Anderson, James C.

(3)

Andreasen, Alan R.

(3)

Andreasen, Alan R., 1934-

(3)

Ansary, Adel I.

(3)

Ashworth, G. J. (Gregory John), 1941-

(3)

(3)

Babin, Barry J.

(3)

(3)

Bearden, William O.

(3)

Belch, Michael A.

(3)

Blackwell, Roger D.

(3)

Block, Tamara Brezen

(3)

Broderick, Amanda

(3)

Brogowicz, Andrew A.

(3)

Brookhart, Susan M.

(3)

Buzzell, Robert D. (Robert Dow), 1933-

(3)

(3)

Cespedes, Frank V., 1950-

(3)

(3)

Cheverton, Peter

(3)

Choong Weng Wai, supervisor

(3)

Choong, Weng Wai

(3)

(3)

Cohen, William A.

(3)

Coney, Kenneth A.

(3)

Connor, Richard A.

(3)

Crittenden, Victoria L.

(3)

Davis, John, 1960 Feb. 17-

(3)

(3)

Dibb, Sally, 1963-

(3)

Language

(29)

Format

(3339)

(130)

Visual Materials

(38)

Electronic Resources

(16)

Continuing Resources

(15)

(2)

(2)

(2)

Material Type

Closed Access Audio Visual

Closed Access Book

Closed Access Computer File

Closed Access Thesis

Computer File Accompanies Open Access Book

Current Journal

Electronic Book

Index and Abstract

Interlibrary Loan

Non Circulating Microfilm

Non Circulating UTM Archive - Audio Visual

Non Circulating UTM Special Collection Materials

Open Access Book

Open Access Computer File

Open Access Mixed Materials

Reference Journal

Restricted and Confidential Materials

UTM Journal Article

UTM Research Report

UTM Special Collection - Computer File

Subject

(573)

Marketing -- Management

(364)

Internet marketing

(262)

Marketing research

(202)

Branding (Marketing)

(100)

Electronic commerce

(85)

Consumer behavior

(84)

Communication in marketing

(66)

(64)

Relationship marketing

(64)

Customer relations

(57)

Strategic planning

(55)

Export marketing

(54)

Export marketing -- Management

(54)

Marketing -- Management -- Case studies

(44)

Industrial marketing

(40)

Product management

(40)

Grading and marking (Students)

(38)

Internet advertising

(37)

Service industries -- Marketing

(35)

Tourism -- Marketing

(34)

Brand name products

(33)

Sales promotion

(33)

(33)

Marketing -- Planning

(30)

(29)

Palm oil -- Great Britain -- Marketing

(27)

Marketing -- Case studies

(26)

Social marketing

(25)

Brand name products -- Marketing

(24)

Customer services

(24)

Direct marketing

(24)

Marketing channels -- Management

(24)

Entrepreneurship

(23)

Business logistics

(22)

Marketing -- Decision making

(22)

Marketing research -- Methodology

(22)

Social media -- Marketing

(22)

Architectural services marketing

(21)

Consumer satisfaction

(21)

(21)

New products -- Marketing

(21)

International business enterprises

(20)

Multilevel marketing

(20)

Professions -- Marketing

(20)

Success in business

(20)

Customer relations -- Management

(19)

Business enterprises -- Computer networks

(18)

Hospitality industry -- Marketing

(18)

Marketing -- Data processing

(18)

Marketing -- United States

(18)

Marketing channels

(18)

Architectural practice -- United States -- Handbooks, manuals, etc.

(17)

Business planning

(17)

(17)

Green marketing

(16)

Industrial management

(16)

Internet marketing.

(16)

Marketing -- Management.

(16)

Physical distribution of goods -- Management

(16)

Sales Management

(16)

Brand name products -- Management

(15)

Export marketing -- Cross cultural studies

(15)

Marketing -- Mathematical models

(15)

Marketing -- Psychological aspects

(15)

Small business -- Management

(15)

Consumers' preferences

(14)

Education, Higher -- Marketing

(14)

Marketing -- Handbooks, manuals, etc.

(14)

Marketing -- Management -- Handbooks, manuals, etc.

(14)

Marketing -- Social aspects

(14)

Sports -- Marketing

(14)

Architectural services marketing -- United States

(13)

Architectural services marketing -- United States -- Handbooks, manual, etc

(13)

(13)

Industrial marketing -- Management

(13)

(13)

Nonprofit organizations -- Marketing

(13)

Online social networks

(13)

Strategic planning -- History

(13)

Web sites -- Design

(13)

(12)

Business networks

(12)

Corporate image

(12)

Customer loyalty

(12)

Internet marketing -- Social aspects

(12)

Marketing -- Decision making -- Case studies

(12)

(12)

Social media -- Economic aspects

(12)

Database marketing

(11)

Design services -- Marketing

(11)

Electronic commerce -- Management

(11)

Export marketing -- Management -- Case studies

(11)

(11)

New products -- Management

(11)

(11)

Small business marketing

(11)

Target marketing

(11)

Consumer behavior -- United States

(10)

High technology industries -- Marketing

(10)

Industrial procurement

(10)

International business enterprises -- Management

(10)

Internet (Computer network)

(10)

Knowledge management

(10)

Market surveys -- United States

(10)

Motivation research (Marketing)

(10)

New business enterprises -- Management

(10)

Online social networks -- Economic aspects

(10)

Public relations

(10)

Social responsibility of business

(10)

Artificial intelligence

(9)

Branding (Marketing) -- Management

(9)

Career development

(9)

Electronic commerce -- Case studies

(9)

High technology -- Marketing

(9)

Information technology

(9)

(9)

Libraries -- Marketing

(9)

Market segmentation

(9)

Marketing -- Key accounts

(9)

Marketing -- Problems, exercises, etc.

(9)

Medical care -- Marketing

(9)

(9)

Authorship -- Marketing

(8)

Consultants -- Marketing

(8)

Customer services -- Management

(8)

(8)

Design services -- United States -- Marketing

(8)

Educational tests and measurements -- United States

(8)

Engineering services marketing

(8)

Information technology -- Management

(8)

International trade

(8)

(8)

Marketing -- Management -- Data processing

(8)

New business enterprises

(8)

Real estate business

(8)

Sales management

(8)

Service industries -- Marketing -- Management

(8)

Web site development

(8)

World wide web (Information retrieval system)

(8)

Brand name products -- Marketing -- Management

(7)

Business -- Data processing

(7)

Business consultants

(7)

(7)

Consumer behavior -- United States -- Case studies

(7)

Energy development

(7)

Grading and marking (students) -- United States

(7)

(7)

Marketing -- Moral and ethical aspects

(7)

Marketing -- Technological innovations

(7)

Marketing research -- Case studies

(7)

Marketing research -- Malaysia -- Kuala Lumpur

(7)

Mobile communication systems

(7)

Qualitative research

(7)

Real estate business -- Marketing

(7)

Retail trade -- Management

(7)

Technological innovations -- Marketing

(7)

Business communication

(6)

Business ethics

(6)

Consumer behavior -- Cross-cultural studies

(6)

Consumer satisfaction -- Evaluation

(6)

Customer relations -- Management -- Data processing

(6)

Education -- Marketing

(6)

Educational tests and measurements

(6)

Electronic commerce -- Social aspects

(6)

Engineering services marketing -- United States

(6)

English language -- Business English

(6)

Intercultural communication

(6)

(6)

Marketing -- Asia

(6)

Marketing research -- Data processing

(6)

Materials management

(6)

(6)

Real estate agents

(6)

(6)

Total quality management

(6)

Tourism -- Management

(6)

(6)

Word-of-mouth advertising

(6)

(6)

Advertising -- Brand name products

(5)

Advertising, Direct-mail

(5)

Agriculture -- Economic aspects -- Malaysia

(5)

Art -- Marketing

(5)

(5)

Brand name products -- Case studies

(5)

Construction industry -- Management

(5)

Consultants -- Marketing -- Handbooks, manuals, etc.

(5)

Creative ability in business

(5)

Customer services -- Marketing

(5)

Decision support systems

(5)

(5)

Drugs -- Marketing

(5)

English language -- Textbooks for foreign speakers

(5)

Export marketing -- Case studies

(5)

Farm produce -- Marketing

(5)

Financial planners -- Marketing

(5)

(5)

Graphic arts -- Marketing

(5)

Housing -- Marketing

(5)

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49.

Cover image for Marketing

Format:

Call Number

CP 199

ISSN

00253650

Available:
Holds:
Copies:

SD_ILS:619438

50.

Cover image for Services marketing

Services marketing

by

Baron, Steve

Author

Baron, Steve

Format:

Call Number

HD9980.5 S474 2010 v.1

Edition

1st ed.

Publisher

SAGE Publications,

Publication Date

2011

ISBN

9781849205740

Available:
Holds:
Copies:

SD_ILS:639419

51.

Cover image for Relationship marketing

Relationship marketing

Relationship marketing

by

Stone, Merlin

Author

Stone, Merlin, Voodcock, Neil

Format:

Call Number

HF5415.13 S77 1995

Publisher

Kogan Page,

Publication Date

1995

ISBN

9780749417550

Available:
Holds:
Copies:

SD_ILS:424133

52.

Cover image for Marketing ethics

Marketing ethics

by

Smith, N. Craig, 1958-, editor

Author

Smith, N. Craig, 1958-, editor, Murphy, Patrick E., editor

Format:

Call Number

HF5415 M3743 2012 v.1

Publisher

SAGE Publications,

Publication Date

2012

ISBN

9781446208106

Available:
Holds:
Copies:

SD_ILS:784721

53.

Cover image for Marketing strategy

Marketing strategy

by

Cadogan, John W. (John William), 1968-

Author

Cadogan, John W. (John William), 1968-

Format:

Call Number

HF5415.13 M37 2009 v.1

Publisher

SAGE,

Publication Date

2009

ISBN

9781848601178

Available:
Holds:
Copies:

SD_ILS:639387

54.

Cover image for Digital Marketing

Digital Marketing

by

Deiss, Ryan, author

Author

Deiss, Ryan, author, Henneberry, Russ, author

Format:

Call Number

HF5415.1265 D45 2017

Publication Date

2017

ISBN

9781119235590

Available:
Holds:
Copies:

SD_ILS:873192

55.

Cover image for International marketing

International marketing

by

Cateora, Philip R.

Author

Cateora, Philip R., Gilly, Mary C., Graham, John L.

Format:

Call Number

HF1416 C374 2009

Edition

14th ed.

Publisher

McGraw-Hill,

Publication Date

2009

ISBN

9780073380988

Available:
Holds:
Copies:

SD_ILS:331389

56.

Cover image for Marketing research

Marketing research

Marketing research

by

Cooper, Donald R.

Author

Cooper, Donald R., Schindler, Pamela S.

Format:

Call Number

CP 6942

Publisher

McGraw-Hill Irwin,

Publication Date

2006

ISBN

9780072837926

Available:
Holds:
Copies:

SD_ILS:619530

57.

Cover image for Strategic marketing

Strategic marketing

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W., Piercy, Nigel

Format:

Call Number

HF5415.135 C72 2006

Edition

8th ed.

Publisher

McGraw-Hill Irwin,

Publication Date

2006

ISBN

9780072966343

Available:
Holds:
Copies:

SD_ILS:423510

58.

Cover image for Marketing research

Marketing research

by

Cooper, Donald R.

Author

Cooper, Donald R., Schindler, Pamela S.

Format:

Call Number

HF5415.2 C66 2006

Publisher

McGraw-Hill Irwin,

Publication Date

2006

ISBN

9780072837865

Available:
Holds:
Copies:

SD_ILS:420251

59.

Cover image for International marketing

International marketing

International marketing

by

Cateora, Philip R.

Author

Cateora, Philip R., Graham, John L.

Format:

Call Number

CP 5070

Edition

12th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2005

ISBN

9780072934953

Available:
Holds:
Copies:

SD_ILS:605119

60.

Cover image for International marketing

International marketing

by

Cateora, Philip R.

Author

Cateora, Philip R., Graham, John L.

Format:

Call Number

HF1416 C372 2005

Edition

12th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2005

ISBN

9780072833713

Available:
Holds:
Copies:

SD_ILS:391446

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