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Cover image for It's not about the technology : developing the craft of thinking for a high technology corporation
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Cover image for Launch it! : how to turn good ideas into great products that sell
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Cover image for Building high-tech product companies : the maelstrom efect
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Cover image for Is anybody out there? : the new blueprint for marketing communications in the 21st century
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Cover image for Managing successful high-tech product introduction
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Cover image for Market-oriented technology management : innovating for profit in entrepreneurial times