Contemporary advertising and integrated marketing communications

Title:

Personal Author:

Edition:

14th ed.

Publication Information:

New York, NY : McGraw-Hill/Irwin, c2013

Physical Description:

xxxix, 722 p. : ill. (some col.) ; 28 cm.

ISBN:

9780071318389

Subject Term:

Added Author:

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010328405	HF5821 A74 2013 f	Open Access Book	Book	Searching... Unknown