Title:
How to use the Internet to advertise, promote and market your business or Web site-- with little or no money
Personal Author:
Publication Information:
Ocala, FL : Atlantic Publishing Group, 2006
ISBN:
9780910627573
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010113258 | HF5415.1265 B76 2006 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Interested in promoting your business and/or Web site, but don't have the big budget for traditional advertising? This book shows you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. It helps you learn how to generate more traffic for your site or store.
Table of Contents
| Introduction | |
| Chapter 1 E-Commerce and Web Sites | |
| Digital Certificates | p. 16 |
| Web Hosting | p. 19 |
| Shopping Carts | p. 19 |
| Premium Shopping Cart Features | p. 20 |
| Choosing the Right Shopping Cart | p. 26 |
| Ten Steps to Profitable E-Commerce | p. 28 |
| E-Commerce Terms and Definitions | p. 31 |
| Chapter 2 Starting Your Business | |
| Starting an Online Business | p. 36 |
| Web Design Mistakes to Avoid | p. 37 |
| Developing a Plan for an Online Business | p. 40 |
| Chapter 3 The Importance of Internet Advertising | |
| Advertorials | p. 54 |
| Advertainments | p. 55 |
| Customer Loyalty | p. 56 |
| Chapter 4 Generating More Traffic to Your Web Site | |
| Media Exposure | p. 60 |
| Online Success | p. 62 |
| Gaining the Trust of Your Clients | p. 64 |
| Increasing Your Public Profile | p. 64 |
| Five Ways to Improve Your Online Marketing | p. 69 |
| Techniques for Improving Web Site Traffic | p. 71 |
| Web Site Promotion | p. 73 |
| Promotion Terms and Definitions | p. 74 |
| Chapter 5 Branding | |
| What Is Branding? | p. 85 |
| Developing a Company Image | p. 87 |
| How to Determine Your Target Market | p. 88 |
| The Importance of the Name of Your Business | p. 89 |
| How to Choose Your Company Logo | p. 90 |
| Branding Summarized | p. 93 |
| Case Study in Branding | p. 94 |
| Chapter 6 Automation of Your Web Site | |
| Methods of Automation | p. 97 |
| How to Automate Your Web Site | p. 101 |
| Ways to Automate Your Web Site | p. 103 |
| Using Software for Automation | p. 106 |
| Outsourcing Your Web Site Automation | p. 108 |
| Database Marketing | p. 110 |
| How to Get Customer Data | p. 116 |
| How to Communicate with Your Customers | p. 118 |
| Determining Customer Lifetime Value | p. 118 |
| Chapter 7 E-Zines and Newsletters | |
| Building Your Customer Base | p. 125 |
| Capturing E-Mail Addresses | p. 128 |
| Newsletter and E-Zine Creation | p. 128 |
| Chapter 8 Using a Successful Auto-Responder | |
| Benefits of Automating Your Business | p. 133 |
| The CAN-SPAM Act: Requirements for Commercial E-Mailers | p. 134 |
| Securing Your Server: Shut the Door on Spam | p. 137 |
| How E-Mail Works | p. 138 |
| E-Mail Marketing Definitions and Terms | p. 141 |
| Chapter 9 Search Engine Optimization | |
| Successful Search Engine Optimization | p. 145 |
| Meta Tag Definition and Implementation | p. 146 |
| The Optimization of Web Page Content | p. 154 |
| Web Site Optimization Tips, Hints, and Secrets | p. 156 |
| More Web Design and Optimization Suggestions | p. 159 |
| How Do Search Engines Work? | p. 162 |
| How Long Until My Web Site Is Listed? | p. 163 |
| Using a Search Engine Optimization Company | p. 164 |
| Search Engine Optimization Checklist | p. 169 |
| Free Web Site Search Engine Submission Sites | p. 171 |
| Free Web Site Optimization Tools | p. 172 |
| Web Site Design and Optimization Tools | p. 173 |
| Chapter 10 Banner Advertising | |
| How Do Banner Ads Work? | p. 176 |
| Different Types of Banner Ads | p. 178 |
| Reasons for Using Banner Ads | p. 179 |
| How to Make Banner Ads | p. 181 |
| Successful Banner Ads | p. 182 |
| Advertising and Banners | p. 184 |
| Banner Exchange Programs | p. 185 |
| How to Buy Advertising | p. 186 |
| How to Sell Advertising | p. 191 |
| The Future of Banner Ads and Advertising | p. 194 |
| Advertising Specifications | p. 194 |
| Banner Ads Terms and Definitions | p. 195 |
| Chapter 11 Business Directories | |
| Chapter 12 B2B Web Communities and Portals | |
| Business-to-Business Web Community Defined | p. 200 |
| Chapter 13 Google, Yahoo!, Overture, and Froogle Advertising | |
| p. 201 | |
| Froogle | p. 205 |
| Yahoo! Search Marketing and Overture Advertising | p. 206 |
| Chapter 14 Affiliate Programs | |
| Definition of Affiliate Programs | p. 211 |
| Who Uses Affiliate Programs? | p. 212 |
| Affiliate Payment Process | p. 213 |
| How Affiliate Programs Work | p. 215 |
| Affiliate Program Networks | p. 215 |
| Becoming Part of an Affiliate Program | p. 216 |
| How Affiliates Link to Your Web Site | p. 219 |
| The Success of Affiliate Programs | p. 220 |
| Affiliate Marketing Definitions and Terms | p. 221 |
| Chapter 15 Promoting Your Business Offline | |
| Increasing Your Public Exposure and Profile, Both Offline and Online | p. 225 |
| Brand Recognition and How You Achieve It | p. 226 |
| Be an Expert About Your Products and Services | p. 226 |
| Publish Your Market Knowledge | p. 227 |
| Chapter 16 Unlocking the Secrets of EBay | |
| Benefits of an EBay Storefront | p. 230 |
| EBay Storefront Promotion | p. 231 |
| How to Get Started with EBay Sales | p. 232 |
| Summary | |
| Top Ten Reasons to Follow the Guidelines in This Book | p. 238 |
| Glossary of Terms | |
| Linking Strategy | p. 241 |
| Internet Advertising Definitions and Terms | p. 241 |
| Search Engine Marketing | p. 251 |
| Search Engines and Web Directories | p. 253 |
| Web Design and Marketing | p. 254 |
| Additional Case Studies | |
| Case Study for Advertising on ther Internet - Banners | p. 257 |
| Case Study for Advertising on thte Internet - Generate More Traffic | p. 266 |
| Case Study for Advertising on the Internet - Putting It All Together | p. 270 |
| Resources | |
| Index |
