Data mining and market intelligence for optimal marketing returns

Title:

Personal Author:

Publication Information:

Oxford, UK : Butterworth-Heinemann, 2008

Physical Description:

xii, 280 p. : ill. ; 24 cm.

ISBN:

9780750682343

Subject Term:

Added Author:

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010205705	HF5415.2 C485 2008	Open Access Book	Book	Searching... Unknown