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Cover image for Assessment of the dimensions of customer-based brand equity: a case study on Bridgestone Malaysia
Title:
Assessment of the dimensions of customer-based brand equity: a case study on Bridgestone Malaysia
Publication Information:
2014
Physical Description:
xi, 150 p. : ill. ; 30 cm.
General Note:
Also available in CD-ROM : CP 057739 ra

Supervisor : En. Ahmad Sharifuddin Shamsuddin
Added Corporate Author:
DSP_DISSERTATION:
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2014

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35000000012657 HD9161.A2 C46 2014 raf Closed Access Thesis UTM Project Paper (Closed Access)
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