Title:
strategic management : concepts & cases
Personal Author:
Edition:
tenth edition.
Publication Information:
Upper Saddle River, New Jersey : Prentice Hall; 2004
Physical Description:
xxx, 432 pages : illustrations, chiefly colour ; 25 cm.
ISBN:
9780131276758
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 35000000017595 | HD30.28 D388 2004 | Open Access Book | Gift Book | Searching... |
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Summary
Summary
'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach.
Table of Contents
| I Overview Of Strategic Management |
| 1 The Nature of Strategic Management |
| Cohesion Case: Krispy Kreme Donuts 2004 |
| II Strategy Formulation |
| 2 The Business Mission |
| 3 The External Assessment |
| 4 The Internal Assessment |
| 5 Strategies in Action |
| 6 Strategy Analysis and Choice |
| III Strategy Implementation |
| 7 Implementing Strategies: Management and Operations Issues |
| 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues |
| IV Strategy Evaluation |
| 9 Strategy Review, Evaluation, and Control |
| V Strategic Management Case Analysis |
| How To Prepare And Present A Case Analysis |
| A Sample Case Analysis for Krispy Kreme Donuts (KKD) |
| Name Index |
| Subject Index |
| Company index |
| CASES |
| Service Company Cases |
| Telecommunications |
| 1 Verizon Communications 2004Melissa Birch |
| 2 Nextel Communications 2004Brian Barbour |
| Airlines |
| 3 Southwest Airlines Co. 2004Amit Shah and Charles R. Sterrett |
| 4 AMR Inc. 2004Andrew Graff |
| Internet Companies |
| 5 E-Trade Financial Corp. 2004William Doulaveris |
| 6 e-Bay Inc. 2004Marcelo De Mattos |
| 7 Amazon.com Inc. 2004Carina San-Marina |
| Retailers |
| 8 The Kroger Company 2003Alen Badal |
| 9 Limited Brands--2004 M. Jill Austin |
| 10 Wal-Mart Stores Inc. 2004Amit Shah and Evan Offstein and Tyra Phipps |
| 11 Target Corporation 2003Henry Beam |
| Entertainment |
| 12 Mandalay Resort Group 2004John K. Ross III and Mike Keeffe and Bill Middlebrook |
| 13 Royal Caribbean Cruises Ltd.--2004Robert L. Stevenson |
| Small For-Profit Businesses |
| 14 The Quarry Inc. Indoor Climbing Center 2004Harold Koch |
| 15 First Reliance Bank 2004Benjamin R. Lanier Jr |
| 16 Bridal Gallery 2003Carol Cumber and Bianca Ornelas and Paul Reed |
| 17 Champions-Hydro Lawn Inc. 2003Joe Kavannaugh and Marilyn Butler and Misty Poissoit and Leslie Toombs |
| Nonprofit Organizations |
| 18 Audubon Nature Institute 2004Caroline Fisher |
| 19 Central United Methodist Church--2004Robert T. Barrett |
| 20 The United States Postal Service 2004Lori Lyerly |
| 21 American Red Cross 2004Stephanie Schaller |
| 22 The Classic Car Club of America 2004Mattew C. Sonfield |
| 23 Utah Valley State College 2004Lowell Glenn and David Johnson and Bradley A. Winn |
| Manufacturing Company Cases |
| Transportation |
| 24 Harley-Davidson Inc. 2004Richard A. Cox |
| 25 Winnebago Industries Inc. 2004Eugene M. Bland and John G. Marcis |
| Cosmetics |
| 26 Avon Products Inc. 2004James Camerius |
| 27 Revlon Inc. 2004Jill Austin |
| Food and Beverage |
| 28 Pilgrim's Pride Corporation 2004James Harbin |
| 29 Anheuser Busch 2004Michelle Ghoens |
| Aerospace |
| 30 Boeing 2004Carolyn R. Stokes |
| 31 Lockheed Martin Corporation 2004Jim Meshaw |
| Computers |
| 32 Apple Computer 2004Suzanne Harrington |
| 33 Gateway Computer 2004Ben Zhang |
| Medical |
| 34 Stryker Corporation 2004Henry Beam |
| 35 Biomet Inc. 2004Satish Deshpande |
| Sporting Goods |
| 36 Nike Inc. 2004Jill Austin |
| 37 Reebok International Ltd. 2004Todd Butler |
| 39 Calloway Golf 2004Mark Bube |
| Tobacco |
| 40 UST Inc. 2004Marilyn M. Helms |
| 41 RJR Tobacco Co. 2004George Weaver |
