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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
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Searching... | 35000000004140 | HD59 D38 2013 | Open Access Book | Book | Searching... |
Searching... | 30000010333496 | HD59 D38 2013 | Open Access Book | Book | Searching... |
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Summary
Summary
Damaging stories and rumors can go viral in an instant--now, the nation's premier political spin doctor teaches you how to cope with disasters in business, politics, and life by telling it all, telling it early, and telling it yourself.
TELL IT ALL, TELL IT EARLY, TELL IT YOURSELF
These days, every scandal is tried in the court of public opinion.
Political insider and legal crisis manager Lanny Davis has spent years helping politicians, sports figures, business executives, and corporations--including Bill Clinton, Martha Stewart, Washington Redskins owner Dan Snyder, and Macy's, to name a few--through the biggest reputation crises of our times. In this fascinating and practical resource, Davis tells the real stories behind his famous clients' very public scandals and how each case has aided him in the creation of five invaluable rules that absolutely anyone can use to protect himself.
Damaging falsehoods can go viral in an instant. The nation's premier political spin doctor will teach you how to fight back.
Author Notes
Lanny Davis began his career in legal crisis management while serving as special counsel to President Bill Clinton. His clients have included U.S. representative Charles Rangel, Senator Trent Lott, Royal Caribbean Cruise Lines, Penn State, Whole Foods, and Starbucks, among many others. He is a graduate of Yale Law School.
Table of Contents
Preface: Tell It All, Tell It Early, Tell It Yourself | p. xi |
Introduction: The Five Rules of Crisis Management | p. 1 |
Rule 1 Get All the Facts Out | |
1 Martha Stewart | p. 21 |
2 HealthSouth | p. 41 |
Rule 2 Put the Facts into Simple Messages | |
3 Pakistan | p. 65 |
4 Royal Caribbean | p. 81 |
Rule 3 Get Ahead of the Story | |
5 Macy's | p. 101 |
6 Representative Charles Rangel | p. 120 |
7 Gene Upshaw and the NFL Players Association | p. 149 |
8 Dan Snyder and the Washington Redskins | p. 170 |
9 Senator Trent Lott | p. 190 |
Rule 4 Fight for the Truth Using Law, Media, and Politics | |
10 Rent-Way | p. 205 |
11 The Honduras Crisis | p. 232 |
Rule 5 Never Represent Yourself in a Crisis | |
12 A Fool for a Client | p. 253 |
13 Fighting the Big Lie on the Internet: The Swarm of Bees | p. 288 |
Afterword: Penn State | p. 306 |
Acknowledgments | p. 355 |
Index | p. 359 |