Title:
Shopping motivations of Malaysia online shoppers from the utilitarian and hedonic perspectives
Personal Author:
Publication Information:
2016
Physical Description:
xvii, 130 p. : ill. ; 30 cm.
General Note:
Supervisor : Assoc. Prof. Shoki Mohd Ariff
Also available in CD-ROM : CP 059317 ra
Added Author:
Added Corporate Author:
DSP_DISSERTATION:
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 35000000014634 | HF5415.32 G647 2015 raf | Closed Access Thesis | UTM Project Paper (Closed Access) | Searching... |
