Your business is not what you sell, it's who you serve. So...Give`em the PICKLE! PICKLES are those special or extra things you do to make people happy. It's a hand written thank you note with every order shipped. It's walking the customer to the item they're looking for rather than pointing... or maybe it's simply calling them by name. The trick is figuring out what your customers want and then making sure they get it. That's the message behind Give`em the PICKLE! Highly entertaining and motivational, the Give`em the PICKLE! video will inspire management and employees to do the most important thing they can do in business...take care of the customer.