Title:
Can't buy me like : how authentic customer connections drive superior results
Personal Author:
Publication Information:
New York, NY. : Portfolio/Penguin, 2013.
Physical Description:
229 p. : ill. ; 24 cm.
ISBN:
9781591845775
Abstract:
The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies.
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010321497 | HF5415.55 G37 2013 | Open Access Book | Book | Searching... |
