Title:
Consumer behavior : building marketing strategy
Personal Author:
Edition:
10th ed.
Publication Information:
Boston : McGraw-Hill/Irwin, 2007
Physical Description:
xxiv, 790 p. : col. ill. ; 27 cm.
ISBN:
9780073261546
General Note:
Accompanied by CD-ROM : CP 014849
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010176200 | HF5415.33.U6 H38 2007 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Covers consumer behavior including the psychological, social, and managerial implications. This work features examples that are tied into global and technology consumer behavior issues and trends, a foundation in marketing strategy, integrated coverage of ethical/social issues, and outlines the consumer decision process.
Table of Contents
| Part 1 Introduction |
| Chapter 1 Consumer Behavior and Marketing Strategy |
| Part 2 External Influences |
| Chapter 2 Cross-Cultural Variations in Consumer Behavior |
| Chapter 3 The Changing American Society: Values |
| Chapter 4 The Changing American Society: Demographics and Social Stratification |
| Chapter 5 The Changing American Society: Subcultures |
| Chapter 6 The American Society: Families and Households |
| Chapter 7 Group Influences on Consumer Behavior Part Two Cases Cases 2-1 through 2-9 |
| Part 3 Internal Influences |
| Chapter 8 Perception |
| Chapter 9 Learning, Memory, and Product Positioning |
| Chapter 10 Motivation, Personality, and Emotion |
| Chapter 11 Attitudes and Influencing Attitudes |
| Chapter 12 Self-Concept and Lifestyle Part Three Cases Cases 3-1 through 3-10 |
| Part 4 Consumer Decision Process |
| Chapter 13 Situational Influences |
| Chapter 14 Consumer Decision Process and Problem Recognition |
| Chapter 15 Information Search |
| Chapter 16 Alternative Evaluation and Selection |
| Chapter 17 Outlet Selection and Purchase |
| Chapter 18 Postpurchase Processes, Customer Satisfaction, and Customer Commitment Part Four Cases Cases 4-1 through 4-8 |
| Part 5 Organizations as Consumers |
| Chapter 19 Organizational Buyer Behavior Part Five Cases Cases 5-1 and 5-2 |
| Part 6 Consumer Behavior and Marketing Regulation |
| Chapter 20 Marketing Regulation and Consumer Behavior Part Six Cases Cases 6-1 and 6-2 |
| Appendix A Consumer Research Methods |
| Appendix B Consumer Behavior Audit |
| Indexes |
