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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
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Searching... | 30000010225156 | HD31 H395 2010 | Open Access Book | Book | Searching... |
Searching... | 30000010230280 | HD31 H395 2010 | Open Access Book | Book | Searching... |
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Summary
Summary
Jeff Hayzlett is a big, boisterous guy who has the guts to get in your face and tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren't willing to look at what's working and what isn't - and then take the necessary steps to fix them -- well, you and your colleagues and employees are in for a tough ride. Known for his outspoken appearances on numerous TV reality shows, Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. THE MIRROR TEST will teach readers -- through entertaining and timely anecdotes -- how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct one's business.. In his unique, confrontational manner, Hayzlett will coach small business owners and managers on topics such as: - Give your business the mirror test - is your company really breathing? - Here's how you and your company must adapt...or die. - The bottom line of your business really is... your bottom line. You have to focus on it. Hayzlett's big booming approach is direct and to the point, but done so with a smile on his face. Chock full of inspirational business stories and insights from his own career, Hayzlett and THE MIRROR TEST comprise a force to be reckoned with.
Author Notes
JEFF HAYZLETT is the chief marketing officer for Kodak. He has 25 years of international marketing and management experience and has received numerous global awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He is currently chairman of the board of directors of the Business Marketing Association (BMA), a member of the board of directors of the Electronic Document Systems Foundation (EDSF), a member of the advisory board of the CMO Council and serves as chairman of SMEI's Foundation for Marketing Education. He is also a permanent trustee to the SMEI Academy of Achievement Sales and Marketing Hall of Fame.
JiIM EBER is a veteran business management writer who has worked for various publishing houses, including Workman.
Reviews 1
Publisher's Weekly Review
Hayzlett wants you to sell, sell, sell, and have a good time doing it. The former chief marketing officer for Kodak and guest on Donald Trump's Celebrity Apprentice knows about success and has a lot of colorful stories to prove it. While the first three chapters of this book are devoted to helping you figure out if your company is out of gas, the rest of the book is a more standard collection of business advice and stories. Many of the stories feature Hayzlett as the fall guy-the time he lost his shirt pheasant farming in South Dakota, or the time he thought he had convinced his college's cafeteria to serve kid-friendly food to a group of visiting high school seniors, only to see liver and onions on their trays. He offers rapid-fire advice, some of it dishearteningly obvious or tending toward generalization ("Leaders must be honest with themselves"), but most businesspeople will find at least a few good nuggets here. The Mirror Test is light and motivational enough to get readers pumped. (May) Copyright 2010 Reed Business Information.
Table of Contents
| Introduction: Secrets and Lies | p. 1 |
| Part I Focus | |
| 1 The First Mirror Test: Proof of Life | p. 7 |
| 2 The Second Mirror Test: Leadership | p. 26 |
| 3 The Third Mirror Test: The Bottom Line | p. 52 |
| Part II Value | |
| 4 The Liver and Onions Principle: Winning Before You Begin | p. 83 |
| 5 Adding and Getting Value: What Works and What Does Not | p. 105 |
| 6 Adapt or Die: Losing After You Begin | p. 127 |
| Part III Sell It | |
| 7 Scale Is the New Black: Leverage Everything to Make Many Out of One | p. 147 |
| 8 The Power of One, Part I: Speed, Relevancy, and Print | p. 168 |
| 9 The Power of One, Part II: Marketing and Networking in the Age of Social Media | p. 191 |
| Conclusion: Sell! Sell! Sell! Sell Everything You Can! Even if It's You...Just Sell! | p. 217 |
| Acknowledgments | p. 227 |
| Appendix: My Business Library "Must" List (In Alphabetical Order of Authors) | p. 229 |
| Notes | p. 231 |
| Index | p. 233 |
| About the Author | p. 243 |
