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Cover image for STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE : Concepts and Cases
Title:
STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE : Concepts and Cases
Personal Author:
Edition:
SIXTH EDITION, GLOBAL EDITION
Physical Description:
390 pages : illustrations (some color) ; 26 cm
ISBN:
9781292060378
Abstract:
For courses in strategy and strategic management. Core strategic management concepts without the excess For courses in strategy and strategic management. Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. Also available with MyLab Management MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.
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33000000006730 HD30.28 B37 2019 Open Access Book Book
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