Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010200302 | HD62.4 G566 2009 | Open Access Book | Book | Searching... |
Searching... | 30000010265565 | HD62.4 G566 2009 | Open Access Book | Book | Searching... |
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Summary
Summary
A nation's economic success depends on the capacity of its companies and trading organizations to develop business relationships, trade and do business in the international arena. Doing business across borders subtly changes the processes and skills the successful manager needs. Cultural, social, geographic and legal factors serve to complicate the picture. The mantra for managers today is think global, act local. In this handbook the authors concentrate on the big developments that currently are happening at an international level. They consider how managers operating in the global business landscape must change what they do to create advantages and remain competitive. The Global Business Handbook is based on the structure of the very successful IÃ%SEG International School of Management's programme on international management. It includes a global focus, backed by the latest research on different aspects of international business carried out in different parts of the world.
Author Notes
David J. Newlands has been the Director for the Visiting Professor Programme at IÃ%SEG School of Management, France. This comprises a set of more than ninety intensive modules that are taken as electives. Dr Newlands identifies and recruits professors for this programme and is an active researcher. He specialises in change management, purchasing, supplier development, supply chain dynamics, costing, product design and methods to maximise profit. He has written extensively for professional journals in the operations management field. He has given invited lectures and run supply chain games in Europe, The United States, Mexico, Australia and New Zealand. Mark J. Hooper is Senior Lecturer at the Faculty of Engineering and Computing at Coventry University. Dr Hooper's main areas of research include operations management, change management, supply chain and agile manufacturing. He is a visiting Professor at the IÃ%SEG, France and at the University of Monterrey, Mexico.
Table of Contents
| The Eight Dimensions of International Business |
| International Perspectives |
| Relationship Management |
| Supply Chain Management |
| Regional and Country Specific Differences |
| Marketing and Sales |
| Cost Management |
| Innovation and Quality |
| Business Transformation |
| Index |
