Title:
Total global strategy
Personal Author:
Edition:
3rd ed.
Physical Description:
xxiii, 295 pages : illustrations ; 23 cm.
ISBN:
9780136089834
General Note:
Earlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003.
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010294390 | HD62.4 Y565 2012 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
A uniquely integrated view of the global strategy issues facing firms today.
Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies-how to deal with globalization and the resulting need for globally integrated strategies. The third edition-in addition to featuring new coauthor Tomas Hult-presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
