Title:
Managerial economics : an analysis of business issues
Personal Author:
Edition:
3rd ed.
Publication Information:
New York : Financial Times/Prentice Hall, 2001
ISBN:
9780273646280
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000004376772 | HD30.22 D38 2001 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Aimed at non-specialist students taking a 2nd or 3rd level (often option) one semester course in business/managerial economics. The level assumes that students have already taken an introductory business economics course. Also appropriate for MBA or DMS students.
This book provides a clear introduction to managerial economics for students who have no previous background in economic analysis and at the same time develops the analysis to a level that is appropriate for second or third year undergraduates or for postgraduate students who are taking the subject for the first time. The text shows how economic analysis can be of relevance to business decision making.
Table of Contents
| Introduction |
| 1 The Definition and Scope of Managerial Economics |
| Part I The Firm |
| 2 Business Objectives and Basic Models of the Firm |
| 3 The Boundaries of the Firm |
| 4 Ownership and Control of the Firm |
| 5 The Multinational Enterprise |
| Part II The Market Environment |
| 6 Consumer Behaviour |
| 7 Demand and Elasticity |
| 8 Estimating and Forecasting Demand |
| 9 Production and the Determination of Costs |
| 10 Elementary Models of Competitive Structure |
| 11 The Five Forces Approach of Competitive Structure |
| 12 Risk and Uncertainty |
| Part III Business Decisions |
| 13 Game Theory and Oligopoly |
| 14 Pricing in Theory |
| 15 Pricing in Practice |
| 16 Non-Price Competition and the Marketing Mix |
| 17 Investment Decisions and the Cost of Capital |
| 18 Economics and the Analysis of Business Strategy |
| 19 Managerial Economics: The Information Sector and the Internet |
| Part IV Public Policy |
| 20 The Economics of Regulated Industries |
| 21 Competition Policy |
