Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010296413 | HD62.5 M35 2013 f | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Entrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.
Table of Contents
| Unit I Entrepreneurial Pathways |
| 1 Entrepreneurs Recognize Opportunities |
| 2 The Business Plan: Road Map to Success |
| The Honest Tea Business Plan |
| 3 Creating Business from Opportunity |
| Unit I Case Study: Nicole Miller Company |
| Unit II Integrated Marketing |
| 4 Exploring Your Market |
| 5 Developing the Right Marketing Mix and Plan |
| 6 Smart Selling and Effective Customer Service |
| Unit II Case Study: Ken Done Studios |
| Unit III Show me The Money: Finding, Securing, and Managing It |
| 7 Understanding and Managing Start-Up, Fixed, and Variable Costs |
| 8 Using Financial Statements to Guide a Business |
| 9 Cash Flow and Taxes |
| 10 Financing Strategy: Debt, Equity, or Both? |
| Unit III Case Study: FASTSIGNS |
| Unit IV Operating a Small Business Effectively |
| 11 Addressing Legal Issues and Managing Risk |
| 12 Operating for Success |
| 13 Management, Leadership and Ethical Practices |
| Unit III Case Study: Mo's Chowder |
| 14 Franchising, Licensing, and Harvesting: Cashing in Your Brand |
| Unit IV Case Study: Avocent |
| Appendix I Honest Tea Sample Business PlanûAnnotated |
| Appendix II Sample Student Business Plan |
| Appendix III Bizbuilder Buisiness Plan |
| Appendix IV Resources for Entrepreneurs |
| Appendix V Useful Formulas and Equations |
| Appendix VI Accounting Journal Distribution Guide |
| Appendix VII Using Business Plan PRO" |
| Glossary |
