Title:
Essentials of strategic management : the quest for competitive advantage
Personal Author:
Edition:
Sixth edition
Physical Description:
xxxiii, 393 pages : illustrations ; 26 cm
ISBN:
9781260092271
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 33000000003123 | HD30.28 G35 2019 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Essentials of Strategic Management 6thedition by Gamble, Peteraf, and Thompson presents concise,straight-to-the-point discussions, timely examples, with a writing style thatcaptures students' interest. It features 10 chapters with 12 tightly linkedcases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For yearsstrategy instructors have been shifting from purely text-cases to a text-cases-simulationcourse structure. Two widely used online competitive strategy simulations, TheBusiness Strategy Game and GLO-BUS, are optional companions. Bothsimulations are closely linked to the content.
