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Consumer behavior building marketing strategy

Hawkins, Delbert

Author

Hawkins, Delbert, Mothersbaugh, David L.

Format:

Call Number

CP 015965

Edition

11th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2010

ISBN

9780077294106 9780071288415

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Consumer behavior building marketing strategy

Hawkins, Del I.

Author

Hawkins, Del I., Mothersbaugh, David L., Best, Roger J.

Format:

Call Number

CP 014849

Edition

10th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2007

ISBN

9780073101415

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Consumer behavior : building marketing strategy

Hawkins, Del I.

Author

Hawkins, Del I., Best, Roger J., Coney, Kenneth A.

Format:

Call Number

DSK 1466

Edition

7th ed

Publisher

McGraw-Hill,

Publication Date

1998

ISBN

9780071093798

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Key marketing skills : strategies, tools, and techniques for marketing success

Cheverton, Peter

Author

Cheverton, Peter, McDonald, Malcolm

Format:

Call Number

CP 5690

Edition

2nd ed.

Publisher

Kogan Page,

Publication Date

2004

ISBN

9780749442989

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