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Material Type: Computer File Accompanies Open Access Book

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Language: English

Author

Demkin, Joseph A.

(8)

American Institute of Architects

(6)

Malhotra, Naresh K.

(5)

Gates, Roger H., 1942-

(4)

Armstrong, Gary

(3)

Burns, Alvin C.

(3)

Bush, Ronald F.

(3)

Hawkins, Del I.

(3)

(3)

McDaniel, Carl D.

(3)

Mothersbaugh, David L.

(3)

Perreault, William D.

(3)

Wood, Marian Burk

(3)

(2)

(2)

Birks, David F.

(2)

Clow, Kenneth E.

(2)

Cravens, David W.

(2)

Etzel, Michael J.

(2)

Jobber, David, 1947-

(2)

Kerin, Roger A.

(2)

Lamb, Charles W.

(2)

Leong, G. Keong

(2)

McCarthy, E. Jerome (Edmund Jerome)

(2)

Pride, William M.

(2)

Stanton, William J.

(2)

Tan, Keah-Choon

(2)

Walker, Bruce J.

(2)

Wisner, Joel D.

(2)

Aaker, David A.

(1)

Abu Bakar Abdul Hamid

(1)

Anderson, Phillip H.

(1)

Arter, Judith A.

(1)

Block, Martin P., 1946

(1)

Block, Tamara Brezen

(1)

Boone, Louis E.

(1)

Boyd, Harper W.

(1)

Broderick, Amanda

(1)

Brown, Karen M.

(1)

Cateora, Philip R.

(1)

(1)

Charles, Curtis B.

(1)

Cheverton, Peter

(1)

Coffman, Sandy, 1942-

(1)

Coney, Kenneth A.

(1)

Cooper, Donald R.

(1)

Crittenden, Victoria L.

(1)

Crittenden, Victoria Lynn

(1)

(1)

Evans, Dave, 1956-

(1)

(1)

Futrell, Charles M.

(1)

Giletti, Dorene

(1)

Goldstein, Beth

(1)

Graham, John L.

(1)

(1)

Hawkins, Delbert

(1)

Hishamuddin Md. Som

(1)

(1)

Kaminsky, Philip

(1)

Kaushik, Avinash

(1)

Kennedy, Dan S.

(1)

Kennedy, Dan S., 1954-

(1)

Keyes, Jessica, 1950-

(1)

Khandpur, Navtej

(1)

Kiel, Geoffrey C. (Geoffrey Charles)

(1)

King, Janice M.

(1)

Kumar, V., 1957-

(1)

Kurtz, David L.

(1)

Lakhani, Dave, 1965-

(1)

Lesch, William Clarence, 1956-

(1)

Loudon, David L.

(1)

Lukas, Bryan A.

(1)

Mason, Charlotte H.

(1)

Mayfield, John D.

(1)

McColl-Kennedy, J. R.

(1)

(1)

McDaniel, Carl D.

(1)

McDonald, Malcolm

(1)

Moran, Mike, 1958-

(1)

(1)

Nemzow, Martin A. W.

(1)

(1)

Peterson, Mark, 1956-

(1)

(1)

Piotrowski, Christine M., 1947-

(1)

Racom Communications

(1)

(1)

(1)

Rohaizat Baharun

(1)

Rosenwald, Peter J.

(1)

(1)

Schindler, Pamela S.

(1)

Senese, Brian P.

(1)

Simchi-Levi, David

(1)

Simchi-Levi, Edith

(1)

Skildum-Reid, Kim

(1)

Society of Design Administration

(1)

Stevens, Robert E., 1942-

(1)

(1)

(1)

Wevers, Jasmine

(1)

Williams, Beth, 1973-

(1)

Wilson, Alan M.

(1)

Woodbury, Debbie

(1)

(1)

Format

(86)

(13)

Subject

(21)

Marketing research

(18)

Architectural practice -- United States -- Handbooks, manuals, etc.

(9)

Architectural services marketing -- United States -- Handbooks, manual, etc

(7)

Internet marketing

(5)

Marketing -- Management

(5)

Market surveys -- United States

(4)

(3)

Business logistics

(3)

Consumer behavior -- United States

(3)

Consumer behavior -- United States -- Case studies

(3)

Electronic commerce

(3)

Marketing -- Management -- Handbooks, manuals, etc.

(3)

Marketing channels -- Management

(3)

Marketing research -- Methodology

(3)

Physical distribution of goods -- Management

(3)

(2)

Communication in marketing

(2)

Export marketing

(2)

Internet advertising

(2)

(2)

Marketing -- Case studies

(2)

Marketing -- Data processing

(2)

Marketing -- Europe -- Case studies

(2)

Marketing -- United States

(2)

Academic achievement -- United States -- Evaluation

(1)

Affluent consumers -- United States

(1)

Architectural services marketing -- United States -- Data processing

(1)

Architectural services marketing -- United States -- Handbooks, manuals, etc.

(1)

Architectural services marketing -- United States -- Quality control

(1)

(1)

Artists -- Vocational guidance

(1)

Business planning

(1)

Career development

(1)

Consumer behavior

(1)

Corporate sponsorship

(1)

Customer relations -- Management -- Data processing

(1)

Customer services -- Information technology

(1)

Decision support systems

(1)

Design services -- Forms

(1)

Design services -- Marketing

(1)

Design services -- United States -- Marketing

(1)

Direct marketing

(1)

Education -- Standards

(1)

Education -- Standards -- United States

(1)

Education -- United States -- Evaluation

(1)

Electronic commerce -- Customer services -- Management

(1)

Grading and marking (Students)

(1)

Grading and marking (students) -- United States

(1)

High technology industries -- Marketing

(1)

Industrial management

(1)

Industrial marketing -- Management

(1)

Industrial marketing -- Research

(1)

Industrial procurement

(1)

Industrial relations

(1)

Information technology -- Management

(1)

Integrated marketing communications

(1)

Interactive marketing

(1)

Interior decoration -- Practice

(1)

Interior decoration firms -- United States -- Management

(1)

International business enterprises

(1)

(1)

Internet marketing -- United States -- Case studeis

(1)

Internet users -- Statistics -- Data processing

(1)

(1)

(1)

Marketing -- Cost effectiveness

(1)

Marketing -- Decision making

(1)

Marketing -- Econometric models

(1)

Marketing -- Psychological aspects

(1)

Marketing -- Simulation methods

(1)

Marketing -- Textbooks

(1)

Marketing research -- Case studies

(1)

Marketing research -- Data processing

(1)

Marketing research -- Statistical methods

(1)

New business enterprises -- Communication systems

(1)

New business enterprises -- Management

(1)

New products -- Evaluation

(1)

New products -- Management

(1)

New products -- Marketing -- Evaluation

(1)

Photography -- Marketing

(1)

Photography -- Vocational guidance

(1)

Physical fitness centers -- Management

(1)

Physical fitness centers -- Marketing

(1)

Product management -- Data processing

(1)

Real estate agents -- United States

(1)

(1)

Relationship marketing

(1)

SPSS for Windows

(1)

Sales management -- Data processing

(1)

(1)

Selling -- Data processing

(1)

Selling -- Study and teaching

(1)

Small business marketing

(1)

Social marketing

(1)

Social media -- Marketing

(1)

Special events -- Marketing

(1)

Strategic planning

(1)

Subliminal advertising

(1)

Subliminal projection

(1)

Vocational guidance

(1)

Web site development

(1)

Web sites -- Design and construction

(1)

Web usage mining

(1)

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1.

Cover image for Marketing research

Marketing research

Marketing research

by

Cooper, Donald R.

Author

Cooper, Donald R., Schindler, Pamela S.

Format:

Call Number

CP 6942

Publisher

McGraw-Hill Irwin,

Publication Date

2006

ISBN

9780072837926

Available:
Holds:
Copies:

SD_ILS:619530

2.

Cover image for International marketing

International marketing

International marketing

by

Cateora, Philip R.

Author

Cateora, Philip R., Graham, John L.

Format:

Call Number

CP 5070

Edition

12th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2005

ISBN

9780072934953

Available:
Holds:
Copies:

SD_ILS:605119

3.

Cover image for Marketing yourself

Marketing yourself

Marketing yourself

by

Giletti, Dorene

Author

Giletti, Dorene

Format:

Call Number

CP 4677

Publisher

Thomson South-Western,

Publication Date

2004

ISBN

9780538971379

Available:
Holds:
Copies:

SD_ILS:566542

4.

Cover image for Marketing research

Marketing research

by

McDaniel, Carl D.

Author

McDaniel, Carl D., Gates, Roger H., 1942-

Format:

Call Number

CP 8978

Edition

7th ed.

Publisher

John Wiley & Sons,

Publication Date

2007

ISBN

9780470045572

Available:
Holds:
Copies:

SD_ILS:570473

5.

Cover image for Marketing Research

Marketing Research

by

Lukas, Bryan A.

Author

Lukas, Bryan A.

Format:

Call Number

CP 8092

Publisher

McGraw-Hill Australia,

Publication Date

2004

ISBN

9780074711385

Available:
Holds:
Copies:

SD_ILS:564851

6.

Cover image for Marketing research

Marketing research

by

Burns, Alvin C.

Author

Burns, Alvin C., Bush, Ronald F.

Format:

Call Number

CP 1247

Edition

3rd ed.

Publisher

Prentice Hall,

Publication Date

2000

ISBN

9780130144119

Available:
Holds:
Copies:

SD_ILS:568148

7.

Cover image for Marketing research

Marketing research

by

Malhotra, Naresh K.

Author

Malhotra, Naresh K., Birks, David F.

Format:

Call Number

CP 5419

Edition

European ed.

Publisher

Pearson Higher Education,

Publication Date

2000

ISBN

9780139229640

Available:
Holds:
Copies:

SD_ILS:605837

8.

Cover image for Strategic marketing planning

Strategic marketing planning

Strategic marketing planning

by

Reed, Peter

Author

Reed, Peter

Format:

Call Number

CP 016401

Edition

2nd ed.

Publisher

Cengage Learning Australia,

Publication Date

2007

Available:
Holds:
Copies:

SD_ILS:597577

9.

Cover image for Contemporary marketing 2005

Contemporary marketing 2005

Contemporary marketing 2005

by

Boone, Louis E.

Author

Boone, Louis E., Kurtz, David L.

Format:

Call Number

CP 7937 v.1

Publisher

South-Western College Pub.,

Publication Date

2005

ISBN

9780324192155

Available:
Holds:
Copies:

SD_ILS:563179

10.

Cover image for Integrated marketing communications

Integrated marketing communications

by

Pickton, David

Author

Pickton, David, Broderick, Amanda

Format:

Call Number

CP 014993

Edition

2nd ed.

Publisher

Prentice Hall/Financial Times,

Publication Date

2005

ISBN

9780273676454

Available:
Holds:
Copies:

SD_ILS:586011

11.

Cover image for Marketing plan pro

Marketing plan pro

by

Wood, Marian Burk

Author

Wood, Marian Burk

Format:

Call Number

CP 012654

Edition

2nd ed.

Publisher

Pearson Prentice Hall,

Publication Date

2005

ISBN

9780131485259

Available:
Holds:
Copies:

SD_ILS:581865

12.

Cover image for Marketing : an introduction

Marketing : an introduction

by

Armstrong, Gary

Author

Armstrong, Gary, Kotler, Philip

Format:

Call Number

CP 2125

Edition

6th ed.

Publisher

Prentice Hall,

Publication Date

2003

ISBN

9780130475503

Available:
Holds:
Copies:

SD_ILS:591262

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