Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000005181866 | HG 3760 F38 2003 | Open Access Book | Book | Searching... |
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Summary
Summary
Just because it's great idea doesn't mean it will succeed. Drawing on the expertise and firsthand experience of inventors, financiers, market researchers, psychologists and sociologist and using examples as diverse as the Classic Coke, Napster, WebVan, the Mars Climate Orbiter and Voice recogniton software.
Author Notes
A technology and business writer for more than 10 years, Carl Franklin recently left newspapers to pursue a career as an investment analyst, specializing in technology companies. During his time as a journalist, he wrote for a number of leading newspapers and journals including The Sunday Times, The Guardian, The Financial Times Business magazine, The Economist Technology Quarterly and New Scientist. As Technology and Internet Editor for the respected UK broadsheet Sunday Business -- a start-up he helped to launch -- Carl was well-placed to observe hundreds of new business ideas at close quarters. He interviewed some of the internet's leading entrepreneurs, many of whom have weathered the storm to build world-class companies
Table of Contents
| Introduction | p. xiii |
| 1 Why the metric system isn't rocket science | p. 1 |
| 2 A brief history of so what? | p. 17 |
| 3 Flowers and weeds | p. 35 |
| 4 Learning the lessons of the past | p. 51 |
| 5 We have the technology, but don't believe the hype | p. 61 |
| 6 How bad thinking kills good ideas | p. 85 |
| 7 Understanding the customer | p. 107 |
| 8 The home of the future? | p. 131 |
| 9 Innovation in the office | p. 147 |
| 10 The best laid plans of men with mice | p. 167 |
| 11 Is shopping rational? | p. 183 |
| 12 Why innovation succeeds | p. 207 |
| 13 Failure is an option | p. 217 |
| Appendix | p. 223 |
