Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000005010487 | HD31 M62 1998 | Open Access Book | Book | Searching... |
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Summary
Summary
Eminent futurist and business consultant Theodore Modis helps every executive and manager think "long-term" when it comes to positioning their companies for survival in a hyper-competitive environment. Viewing enterprises as living organisms, he focuses on the evolution of companies over time, offering practical advice on what leaders should and shouldn't do in response to unpredictable market changes. This book will equip managers and executives with the tools to anticipate change and make the right decisions at the right time.
Reviews 1
Booklist Review
Modis is a physicist turned management consultant who argued in Predictions: Society's Telltale Signature Reveals the Past and Predicts the Future (1992) that cycle theory and mathematical tools such as the S curve can be used to forecast natural and social phenomena. Here he applies the same notion to the business world. Modis adapts such concepts as equilibrium, competition, feedback, and survival of the fittest to suggest that product life cycles can be treated like those of natural species. He reintroduces the S curve and builds chaos theory into his forecasting model. Modis claims that chaos is seasonal and shows how to use the cyclical swings from chaos to order and back to prepare for future events. He spends much time "proving" his model by applying it to historical events as diverse as mobile-telephone sales in Greece, the pricing of fountain pens, and Ernest Hemingway's publishing output. --David Rouse
