Electronic commerce : a managerial perspective

Title:

Publication Information:

Upper Saddle River, N.J. : Prentice Hall, 2000

ISBN:

9780139752858

9780130188663

Subject Term:

Electronic commerce -- Case studies

Electronic commerce -- Management -- Case studies

Information technology -- Management

Business enterprises -- Computer networks

Added Author:

Turban, Efraim

Available:*

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Describing what electronic commerce is, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are, this book should be of interest to managers and professionals in the business world.

Author Notes

Senior Lecturer, University of Stirling.

050

Chapter 1 Foundations of Electronic Commerce	p. 1
1.1 Intel Corp. and Happy Puppy	p. 1
1.2 Definitions and Content of the Field	p. 3
1.3 Benefits and Limitations	p. 14
1.4 The Driving Forces of Electronic Commerce	p. 17
1.5 Impact of EC: Everything Will Be Changed	p. 24
1.6 Putting It All Together	p. 30
1.7 Managerial Issues	p. 32
Real World Case: An Electronic Fish Market Reengineers the Fishing Industry	p. 36
Chapter 2 Retailing in Electronic Commerce	p. 39
2.1 Amazon's Competitive Structure	p. 39
2.2 Overview of Electronic Marketing Structure	p. 40
2.3 Forecast of the B2C Electronic Markets	p. 41
2.4 Business Models of Electronic Marketing	p. 44
2.5 Direct Marketing	p. 46
2.6 Online Customer Service	p. 49
2.7 Electronic Intermediaries	p. 50
2.8 Reactive Electronic Department Stores	p. 53
2.9 Regional Shopping Service	p. 54
2.10 Procedure for Internet Shopping: The Consumer's Perspective	p. 55
2.11 Aiding Comparison Shopping	p. 58
2.12 The Impact of EC on Traditional Retailing Systems	p. 63
2.13 Managerial Issues	p. 65
Real World Case: Lowest Price on Earth: Buy.com	p. 69
Chapter 3 Internet Consumers and Market Research	p. 72
3.1 Building Customer Relationship	p. 72
3.2 The Consumer Behavior Model	p. 73
3.3 Personal Characteristics and the Demographics of Internet Surfers	p. 75
3.4 Consumer Purchasing Decision Making	p. 81
3.5 One-to-One and Relationship Marketing	p. 84
3.6 Delivering Customer Service in Cyberspace	p. 87
3.7 Market Research for EC	p. 93
3.8 Intelligent Agents for Consumers	p. 102
3.9 Organizational Buyer Behavior	p. 107
Real World Case: Kansas City Power and Light Company	p. 113
Appendix 3A Example of an Online Market Research Tool for Segmentation	p. 116
Chapter 4 Advertisement in Electronic Commerce	p. 117
4.1 CD-Max Uses E-Mail Lists to Advertise	p. 117
4.2 Web Advertisement	p. 118
4.3 Advertisement Methods	p. 123
4.4 Advertisement Strategies	p. 128
4.5 Push Technology and Intelligent Agents	p. 137
4.6 Economics and Effectiveness of Advertisement	p. 140
4.7 Online Catalogs	p. 142
4.8 Special Advertisement Topics	p. 145
4.9 Managerial Issues	p. 150
Real World Case: Chevron's World of Car Characters	p. 155
Chapter 5 Electronic Commerce for Service Industries	p. 157
5.1 Ordering Journals Electronically	p. 157
5.2 Broker-Based Services	p. 158
5.3 Travel and Tourism Services	p. 159
5.4 Employment Placement and the Job Market	p. 164
5.5 Real Estate: From Virtual Realtors to Virtual Reality	p. 168
5.6 Trading Stocks Online	p. 170
5.7 Cyberbanking and Personal Finance	p. 173
5.8 Auctions: From Theory to Practice	p. 179
5.9 Online Publishing, Knowledge Dissemination, and Other Services	p. 183
5.10 The Impact on Intermediaries and Their Changing Roles	p. 187
5.11 Managerial Issues	p. 189
Real World Case: Cushman and Wakefield Uses an Intranet to Communicate Effectively	p. 194
Real World Case: Web Takes Banking to Sea	p. 195
Chapter 6 Business-to-Business Electronic Commerce	p. 197
6.1 Procurement Revolution at General Electric	p. 197
6.2 Characteristics of B2B EC	p. 199
6.3 Models of B2B EC	p. 203
6.4 Procurement Management Using the Buyer's Internal Marketplace	p. 209
6.5 Supplier-Oriented Marketplace: Cisco Connection Online Case	p. 211
6.6 Buyer-Oriented Marketplace: GE's TPN Case Revisited	p. 213
6.7 Intermediary-Oriented Marketplace: Boeing's PART Case	p. 214
6.8 Just-In-Time Delivery: FedEx InterNetShop Case	p. 216
6.9 Other B2B Models, Auctions, and Services	p. 218
6.10 From Traditional to Internet-Based EDI	p. 222
6.11 Integration with Back-End Information Systems	p. 225
6.12 The Role of Software Agents for B2B EC	p. 227
6.13 Electronic Marketing in B2B	p. 228
6.14 Solutions of B2B EC	p. 231
6.15 Managerial Issues	p. 233
Real World Case: Fruit of the Loom's Distributors	p. 238
Chapter 7 Intranet and Extranet	p. 240
7.1 Automotive Network Exchange--The Largest Extranet	p. 240
7.2 Architecture of the Internet, Intranet, and Extranet	p. 241
7.3 Intranet Software	p. 243
7.4 Applications of Intranets	p. 244
7.5 Intranet Application Case Studies	p. 246
7.6 Considerations in Intranet Deployment	p. 248
7.7 The Extranets	p. 248
7.8 The Structure of Extranets	p. 251
7.9 Extranet Products and Services	p. 251
7.10 Applications of Extranets	p. 252
7.11 Business Models of Extranet Applications	p. 253
7.12 Managerial Issues	p. 258
Real World Case: Cadence Design Systems--ROI of Intranet 1,766 Percent	p. 262
Appendix 7.1 Industry-Specific Intranet Solutions	p. 265
Appendix 7.2 Industry-Specific Extranet Solutions	p. 269
Chapter 8 Electronic Payment Systems	p. 274
8.1 Is SET a Failure?	p. 274
8.2 Electronic Payments and Protocols	p. 275
8.3 Security Schemes in Electronic Payment Systems	p. 278
8.4 Electronic Credit Card System on the Internet	p. 284
8.5 Electronic Fund Transfer and Debit Cards on the Internet	p. 287
8.6 Stored-Value Cards and E-Cash	p. 291
8.7 Electronic Check Systems	p. 295
8.8 Unified Payment Systems	p. 296
8.9 Prospect of Electronic Payment Systems	p. 298
8.10 Managerial Issues	p. 298
Real World Case: Transportation Cards in the Big Cities	p. 302
Chapter 9 EC Strategy and Implementation	p. 305
9.1 IBM's E-Business's Strategy	p. 305
9.2 Strategic Planning for EC	p. 306
9.3 Electronic Commerce Strategy in Action	p. 317
9.4 Competitive Intelligence on the Internet	p. 321
9.5 Implementation: Plans and Execution	p. 322
9.6 Project and Strategy Assessment	p. 329
9.7 Managerial Issues	p. 332
Real World Case 9.1 Wizards of the Coast, Inc.	p. 336
Real World Case 9.2 SkyMall's EC Strategy	p. 337
Chapter 10 Public Policy: From Legal Issues to Privacy	p. 340
10.1 EC-Related Legal Incidents	p. 340
10.2 Legal, Ethical, and Other Public Policy Issues	p. 341
10.3 Protecting Privacy	p. 343
10.4 Protecting Intellectual Property	p. 352
10.5 Free Speech, Internet Indecency, and Censorship	p. 356
10.6 Taxation and Encryption Policies	p. 361
10.7 Other Legal Issues: Contracts, Gambling, and More	p. 364
10.8 Consumer and Seller Protection in EC	p. 367
10.9 Managerial Issues	p. 373
Chapter 11 Infrastructure for EC	p. 381
11.1 It Takes More than Technology	p. 381
11.2 A Network of Networks	p. 385
11.3 Internet Protocols	p. 386
11.4 Web-Based Client/Server	p. 390
11.5 Internet Security	p. 395
11.6 Selling on the Web	p. 404
11.7 Chatting on the Web	p. 410
11.8 Multimedia Delivery	p. 412
11.9 Analyzing Web Visits	p. 417
11.10 Managerial Issues	p. 417
Real World Case: Internet Bookseller Realizes 440 Percent Internet Sales Growth	p. 423
Chapter 12 Economics, Global, and Other Issues in EC	p. 425
12.1 Electronic Distribution of Music by N[subscript 2]K	p. 425
12.2 Marketplace versus Marketspace	p. 426
12.3 The Components of Digital Economics	p. 428
12.4 Competition in Marketspace	p. 429
12.5 Some Issues in Digital Economy and Success Factors	p. 433
12.6 Impacts on Industry Structure, Intermediaries, and Others	p. 437
12.7 Virtual Communities	p. 442
12.8 Global Electronic Commerce	p. 445
12.9 Electronic Commerce in Small Companies	p. 449
12.10 Research in EC	p. 452
12.11 The Future of EC	p. 454
Real World Case 1 Chemdex Brings Efficiencies to Chemical Market	p. 460
Real World Case 2 New Entrants to the Dutch Flower Market	p. 461
Appendix A Creating Web Pages	p. 463
A.1 HyperText Markup Language (HTML)	p. 463
A.2 HTML Editors	p. 473
A.3 Cascading Style Sheets and Dynamic HTML	p. 474
A.4 Virtual Reality Modeling Language (VRML)	p. 475
A.5 The Coming of XML and XSL	p. 477
Appendix B Web Programming: Adding Desktop Interactivity and Dynamic Data Access	p. 483
B.1 Desktop Interactivity and Processing	p. 483
B.2 Delivering Dynamic Content	p. 489
Appendix C Software Agents	p. 495
C.1 Why Software Agents for EC, Especially Now?	p. 495
C.2 Brief History of Intelligent Agents	p. 497
C.3 Definitions	p. 497
C.4 Characteristics of Software Agents: The Essentials	p. 498
C.5 Simple Software Agents: How Do They Work?	p. 498
C.6 Learning Agents	p. 499
C.7 Keeping Up with and Watching Out for the Future	p. 501
Glossary	p. 505
Index	p. 513

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Table of Contents