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Cover image for Storytelling : branding in practice

Storytelling : branding in practice

by

Fog, Klaus

Author

Fog, Klaus, Budtz, Christian, Yakaboylu, Baris

Format:

Call Number

HD69.B7 F63 2005

Publisher

Springer-Verlag,

Publication Date

2005

ISBN

9783540235019

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2.

Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout

by

Taylor, David, 1964-

Author

Taylor, David, 1964-

Format:

Call Number

HD69.B7 T39 2004

Publication Date

2004

ISBN

9780470862117

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3.

Cover image for The hero and the outlaw : building extraordinary brands through the power of archetypes

The hero and the outlaw : building extraordinary brands through the power of archetypes

by

Mark, Margaret

Author

Mark, Margaret, Pearson, Carol S.

Format:

Call Number

HF5415.15 M37 2001

Publisher

McGraw-Hill,

Publication Date

2001

ISBN

9780071364157

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