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Language: English

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Subject: High technology industries -- Marketing

Author

(2)

(2)

Senese, Brian P.

(2)

Bowen, James E.

(1)

(1)

(1)

Care, John, author

(1)

Karamchedu, Raj

(1)

Norman, Donald A.

(1)

Sengupta, Sanjit

(1)

Slater, Stanley F.

(1)

Format

(9)

(1)

Material Type

Computer File Accompanies Open Access Book

Open Access Book

Subject

New products -- Management

(3)

High technology -- Marketing

(2)

Selling -- High technology

(2)

Human-centered design

(1)

Human-computer interaction

(1)

Information technology -- Marketing

(1)

New products -- Marketing

(1)

New products -- Planning

(1)

Product management -- Decision making

(1)

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1.

Cover image for Product marketing for technology companies

Product marketing for technology companies

by

Butje, Mark

Author

Butje, Mark

Format:

Call Number

HF5415.153 B87 2005

Publisher

Elsevier Butterworth-Heinemann,

Publication Date

2005

ISBN

9780750659949

Available:
Holds:
Copies:

SD_ILS:150986

2.

Cover image for Marketing of high-technology products and innovations

Marketing of high-technology products and innovations

by

Mohr, Jakki J.

Author

Mohr, Jakki J., Sengupta, Sanjit, Slater, Stanley F.

Format:

Call Number

HC79.H53 M63 2005

Edition

2nd ed.

Publisher

Pearson/Prentice Hall,

Publication Date

2005

ISBN

9780131411685

Available:
Holds:
Copies:

SD_ILS:433976

3.

Cover image for Marketing of high-technology products and innovations

Marketing of high-technology products and innovations

by

Mohr, Jakki J.

Author

Mohr, Jakki J.

Format:

Call Number

HC79.H53 M63 2001

Publisher

Prentice Hall,

Publication Date

2001

ISBN

9780130136060

Available:
Holds:
Copies:

SD_ILS:303439

4.

Cover image for Mastering technical sales : the sales engineer's handbook

Mastering technical sales : the sales engineer's handbook

by

Care, John, author

Author

Care, John, author, Bohlig, Aron

Format:

Call Number

HF5439.H54 C37 2014

Edition

3rd ed.

Publisher

Artech House,

Publication Date

2014

ISBN

9781608077441

Available:
Holds:
Copies:

SD_ILS:834026

5.

Cover image for It's not about the technology : developing the craft of thinking for a high technology corporation

It's not about the technology : developing the craft of thinking for a high technology corporation

by

Karamchedu, Raj

Author

Karamchedu, Raj

Format:

Call Number

HD62.37 K37 2005

Publisher

Springer,

Publication Date

2005

ISBN

9780387233505

Available:
Holds:
Copies:

SD_ILS:477359

6.

Cover image for Building high-tech product companies : the maelstrom efect

Building high-tech product companies : the maelstrom efect

by

Bowen, James E.

Author

Bowen, James E.

Format:

Call Number

HC79.H53 B68 2004

Publisher

Thomson/South-Western,

Publication Date

2004

ISBN

9780538727013

Available:
Holds:
Copies:

SD_ILS:375135

7.

Cover image for Managing successful high-tech product introduction

Managing successful high-tech product introduction

by

Senese, Brian P.

Author

Senese, Brian P.

Format:

Call Number

CP 2725

Publisher

Artech House,

Publication Date

2002

ISBN

9781580532891

Available:
Holds:
Copies:

SD_ILS:601278

8.

Cover image for Mastering technical sales : the sales engineer's handbook

Mastering technical sales : the sales engineer's handbook

by

Care, John

Author

Care, John, Bohlig, Aron

Format:

Call Number

HF5439.H54 C37 2002

Publisher

Artech House,

Publication Date

2002

ISBN

9781580533454

Available:
Holds:
Copies:

SD_ILS:343233

9.

Cover image for Managing successful high-tech product introduction

Managing successful high-tech product introduction

by

Senese, Brian P.

Author

Senese, Brian P.

Format:

Call Number

HF5415.153 S46 2002

Publisher

Artech House,

Publication Date

2002

ISBN

9781580532891

Available:
Holds:
Copies:

SD_ILS:363647

10.

Cover image for The invisible computer : why good products can fail, the personal computer is so complex, and information appliances are the solution

The invisible computer : why good products can fail, the personal computer is so complex, and information appliances are the solution

by

Norman, Donald A.

Author

Norman, Donald A.

Format:

Call Number

QA76.5 N677 1999

Publisher

MIT Press,

Publication Date

1999

ISBN

9780262640411 9780262140652

Available:
Holds:
Copies:

SD_ILS:141249

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