Title:
Strategic business communication : an integrated, ethical approach
Personal Author:
Publication Information:
Mason, OH : Thomson/South-Western, 2006
ISBN:
9780324300819
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010093149 | HF5718 W344 2006 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Succeed in the business world and this course with STRATEGIC BUSINESS COMMUNICATION! Easy to read and concise, this text includes numerous exercises so you can test your understanding of key concepts and principles. Critical Thinking, Responsible Communication, and In Your World boxes are just a few of the tools integrated throughout the text to will help you master the material and succeed in the business communications course.
Table of Contents
| Chapter 1 Communication Strategy |
| Chapter 2 The Purposes of Business Communication |
| Chapter 3 Audience Analysis |
| Chapter 4 Channels of Communication |
| Chapter 5 Organization |
| Chapter 6 Content |
| Chapter 7 Verbal , Vocal, and Nonverbal Expression |
| Chapter 8 Visual Impression |
