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The effects of product placement in television shows and its influence on purchase intention

Nawal Athira Mohd. Azhar, 1995-, author

Author

Nawal Athira Mohd. Azhar, 1995-, author, Zuraidah Sulaiman, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim

Format:

Call Number

HF6146.P78 N39 2020 raf

Publication Date

2020

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2020

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The effects of product placement in television shows and its influence on purchase intention

Nawal Athira Mohd. Azhar, 1995-, author

Author

Nawal Athira Mohd. Azhar, 1995-, author

Format:

Call Number

CP 084282 ra

Publication Date

2020

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2020

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Marketing strategy of heritage tourism for museum in Johor

Mohamad Hanif Suria, 1996-, author

Author

Mohamad Hanif Suria, 1996-, author, Nor Zafir Md. Salleh, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim

Format:

Call Number

HF5415.13 M643 2019 raf

Publication Date

2019

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

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Marketing strategy of heritage tourism for museum in Johor

Mohamad Hanif Suria, 1996-, author

Author

Mohamad Hanif Suria, 1996-, author, Nor Zafir Md. Salleh, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim

Format:

Call Number

CP 082341 ra

Publication Date

2019

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

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KILLING MARKETING : HOW INNOVATIVE BUSINESSES ARE TURNING MARKETING COST INTO PROFIT

Pulizzi, Joe, author

Author

Pulizzi, Joe, author, Rose, Robert, author

Format:

Call Number

HF5415.13 P85 2018

Publication Date

2018

ISBN

9781260026429

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Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare

Hyslop, Maitland, author

Author

Hyslop, Maitland, author

Format:

Call Number

HF5415.13 H97 2014

Publisher

Gower,

Publication Date

2014

ISBN

9781472416049 9781472416056

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Marketing decision making process in small and medium enterprise's business to business relationship

Hairul Rizad Md. Sapry, 1975-

Author

Hairul Rizad Md. Sapry, 1975-, Abu Bakar Abdul Hamid, Fakulti Pengurusan

Format:

Call Number

CP 053736 ra

Publication Date

2014

Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2014

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The sponsorship seeker's toolkit

Grey, Anne-Marie, author

Author

Grey, Anne-Marie, author, Skildum-Reid, Kim, author

Format:

Call Number

HD59.35 G73 2014

Edition

4th ed.

Publisher

McGraw-Hill Education,

Publication Date

2014

ISBN

9780071825795

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Marketing strategy : text and cases

Ferrell, O. C., author

Author

Ferrell, O. C., author, Hartline, Michael D., author

Format:

Call Number

HF5415.13 F47 2014

Edition

6th ed.

Publisher

South-Western/Cengage Learning,

Publication Date

2014

ISBN

9781285170435

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10.

Compete smarter, not harder : a process for developing the right priorities through strategic thinking

Putsis, William, 1959-, author

Author

Putsis, William, 1959-, author

Format:

Call Number

HD30.28 P88 2013

Publisher

Wiley,

Publication Date

2014

ISBN

9781118708712

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11.

Marketing decision making process in small and medium enterprise's business to business relationship

Hairul Rizad Md. Sapry, 1975-

Author

Hairul Rizad Md. Sapry, 1975-, Abu Bakar Abdul Hamid, Fakulti Pengurusan

Format:

Call Number

XX(841323.1)

Publication Date

2014

Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2014

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12.

Marketing management in geographically remote industrial clusters : implications for business-to-consumer marketing

Tesar, George

Author

Tesar, George, Bodin, Jan

Format:

Call Number

HF5415.13 T47 2013

Publisher

World Scientific,

Publication Date

2013

ISBN

9789814383059

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