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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010127983 | HD30.28 J32 2007 | Open Access Book | Advance Management | Searching... |
Searching... | 30000010135874 | HD30.28 J32 2007 | Open Access Book | Advance Management | Searching... |
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Summary
Summary
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company's true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.
Author Notes
STUART E. JACKSON is a Vice President with L.E.K. Consulting, a global management consulting firm, and is Head of their Chicago office. Recently, he helped open the firm's first office in Japan. His clients have included Baxter, General Mills, GE, Shell, OfficeMax, Universal, and many other Fortune 500 companies. Jackson is a graduate of Emmanuel College, Cambridge University, and INSEAD business school.
Table of Contents
| Acknowledgments | p. vii |
| Introduction: Where Value Hides and Why It Matters | p. 1 |
| I Why Profitable Growth Is So Hard to Find | |
| 1 Where You Should Compete | p. 11 |
| 2 Bigger May Be Worse | p. 35 |
| 3 Uncovering Where Value Hides | p. 55 |
| II How to Use Strategic Market Position to Chart Your Business Strategy | |
| 4 Capturing Value | p. 79 |
| 5 Doing the Detective Work | p. 105 |
| 6 Applying SMP to Sales and Marketing | p. 139 |
| III Key Applications of Strategic Market Position | |
| 7 Using SMP to Find New Markets | p. 165 |
| 8 SMP Strategies for Low-Growth or Low-Margin Businesses | p. 191 |
| 9 When Do Acquisitions Make Sense? | p. 217 |
| Appendix Guide to Information Sources for Competitive and Market Intelligence | p. 249 |
| Notes | p. 261 |
| Index | p. 273 |
