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Cover image for Modeling the supply chain
Title:
Modeling the supply chain
Personal Author:
Publication Information:
Pacific Grove, CA. : Duxbury, 2001
ISBN:
9780534373634

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30000005175777 TS161 S485 2001 Open Access Book Book
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30000005173285 TS161 S485 2001 Open Access Book Book
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33000000016101 TS161 S485 2001 Open Access Book Book
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Summary

Summary

With an emphasis on modeling techniques, Jeremy Shapiro's MODELING THE SUPPLY CHAIN is the perfect tool for courses in supply-chain management or for professional managers who seek better analytical tools for managing their supply chains, information technologists who are responsible for developing and/or maintaining such tools, and consultants who conduct supply-chain studies using models. Shapiro examines in detail the roles of data, models, and modeling systems in helping companies improve the management of their supply chains. The focus is on optimization models based on linear and mixed integer programming. Shapiro clearly illustrates that when properly applied, these methodologies can create accurate and comprehensive models of great practical value. The book also shows how competitive advantage in supply chain management can be most fully realized by implementing and applying optimization modeling systems.


Author Notes

Jeremy Shapiro is professor of operations research and management in the Sloan School of Management at MIT.


Table of Contents

Part 1 Introduction to Supply Chain Managementp. 1
1 Supply Chain Management, Integrated Planning, and Modelsp. 3
1.1 Fundamentals of Supply Chain Managementp. 5
Supply Chain Networksp. 6
Integrated Supply Chain Planningp. 7
Objectives of Supply Chain Managementp. 8
1.2 Overview of Supply Chain Models and Modeling Systemsp. 10
1.3 Supply Chain Modeling Incorporates Concepts from Several Management Disciplinesp. 12
Strategy Formation and the Theory of the Firmp. 13
Logistics, Production, and Inventory Managementp. 17
Management Accountingp. 19
Demand Forecasting and Marketing Sciencep. 20
Operations Researchp. 22
1.4 Innovations in Information Technology Require and Support Supply Chain Modelingp. 23
1.5 Organizational Adaptation to Integrated Supply Chain Management and Modelingp. 25
Notesp. 26
Referencesp. 27
2 Information Technologyp. 29
2.1 Developments in Enterprise Resource Planning Systems and E-Commercep. 30
ERP Systemsp. 31
E-Commercep. 32
2.2 Comparison of Transactional IT and Analytical ITp. 36
Time Frame Addressedp. 37
Purposep. 37
Business Scopep. 37
Nature of Databasesp. 38
Response Time for Queriesp. 39
Implications for Business Process Redesignp. 40
2.3 Hierarchy of Supply Chain Systemsp. 40
Components of the Supply Chain System Hierarchyp. 40
Frequency of Analysis, Cycle Times, and Run Times of Supply Chain Systemsp. 46
Communication Among Supply Chain Systems of Data and Decisionsp. 46
Balancing Centralized and Decentralized Decision Makingp. 53
2.4 Legacy Systems and Legacy Thinkingp. 53
2.5 Final Thoughtsp. 55
Exercisesp. 56
Notesp. 57
Referencesp. 59
Part 2 Modeling and Solution Methodsp. 61
3 Fundamentals of Optimization Models: Linear Programmingp. 63
3.1 Linear Programming Modeling Examplesp. 64
Resource Allocation Modelp. 65
Infeasible and Unbounded Modelsp. 69
Spreadsheet Optimizationp. 70
Multiperiod Resource Allocation Modelp. 72
Network Modelsp. 78
3.2 Properties of Linear Programming Modelsp. 84
Linearityp. 85
Separability and Additivityp. 89
Indivisibility and Continuityp. 89
Single Objective Functionp. 90
Data Known with Certaintyp. 90
3.3 Interpreting an Optimal Linear Programming Solutionp. 91
Shadow Pricesp. 92
Reduced Cost Coefficientsp. 94
Dual Linear Programming Modelp. 96
Parametric and Sensitivity Analysisp. 98
3.4 Multiple Objective Optimizationp. 101
3.5 Stochastic Programmingp. 104
Generalizationsp. 109
3.6 Final Thoughtsp. 109
Exercisesp. 110
Notesp. 113
Referencesp. 114
Appendix 3.A The Simplex Method of Linear Programmingp. 115
4 Fundamentals of Optimization Models: Mixed Integer Programmingp. 125
4.1 Mixed Integer Programming Modeling Vignettesp. 126
Fixed Costsp. 127
Economies of Scalep. 130
Production Changeoversp. 131
Multiple Choice and Other Nonnumeric Constraintsp. 132
4.2 Distribution Center Location Modelsp. 133
DC Location Modelp. 134
Generalizationsp. 138
4.3 Supply Chain Network Optimization Modelsp. 139
Strategic Planning at Ajaxp. 139
Generalizationsp. 151
4.4 Designing and Implementing Optimization Modeling Systems for Strategic and Tactical Planningp. 151
System Designp. 152
System Implementationp. 154
4.5 Optimization Softwarep. 158
Optimizersp. 159
Algebraic Modeling Language Development Kitsp. 161
Spreadsheet Optimizersp. 163
4.6 Final Thoughtsp. 163
Exercisesp. 164
Notesp. 166
Referencesp. 167
Appendix 4.A The Branch-and-Bound Method for Mixed Integer Programmingp. 169
5 Unified Optimization Methodology for Operational Planning Problemsp. 177
5.1 Heuristic Methods for Combinatorial Optimization Problemsp. 179
Local Delivery Heuristicsp. 180
5.2 Overview of the Unified Optimization Methodologyp. 188
Production Scheduling Example of Decompositionp. 189
Unified Optimization Methodologyp. 193
5.3 Unified Optimization Methodology Applied to Vehicle Routingp. 197
Statements of the Optimization Modelsp. 198
Numerical Solutionp. 202
Generalizationsp. 205
5.4 Unified Optimization Methodology Applied to Production Schedulingp. 207
Company Background and Numerical Datap. 207
Unified Optimization Methodology Specialized to Goodstone's Production Scheduling Problemp. 209
Production Scheduling Solutionp. 213
Generalizationsp. 218
5.5 Final Thoughtsp. 218
Exercisesp. 219
Notesp. 222
Referencesp. 223
6 Supply Chain Decision Databasesp. 225
6.1 Data Aggregationsp. 228
Aggregating Productsp. 229
Aggregating Customers and Marketsp. 231
Aggregating Suppliersp. 232
6.2 Facility Datap. 232
Recipes, Processes, Resources, and Costsp. 232
6.3 Transportation Network Datap. 237
Transportation Network Submodelsp. 237
Transportation Costs and Capacitiesp. 240
Modal Choice and Shipment Sizesp. 241
Utilities for Generating Networksp. 242
6.4 Supplier Datap. 242
Vendor Costs and Constraintsp. 243
6.5 Role of Management Accountingp. 245
Develop Causal Cost Relationships of Direct and Indirect Costsp. 247
Activity-Based Costingp. 248
Connection of ABC to Optimization Models and the Taxonomy of Costsp. 250
Computation of Transfer Prices, Product and Customer Costs from an Optimal Solution to a Supply Chain Modelp. 250
6.6 Demand Forecastingp. 257
Backgroundp. 257
Types of Forecasting Modelsp. 258
Demand Data Specifications for Optimization Modelsp. 260
Forecasting Softwarep. 261
6.7 Global and Policy Datap. 261
6.8 Model Output Datap. 262
Management Reports of Output Datap. 263
Shadow Prices and Reduced Costsp. 264
Derived Outputp. 265
6.9 Connections Among Supply Chain Decision Databasesp. 266
Scenariosp. 267
Multiperiod Decision Databasesp. 268
Hierarchiesp. 269
6.10 Graphical Displays of Data Inputs and Outputsp. 270
6.11 Final Thoughtsp. 271
Exercisesp. 273
Notesp. 274
Referencesp. 275
Part 3 Applicationsp. 277
7 Strategic and Tactical Supply Chain Planning: State-of-the-Art Modeling Applicationsp. 279
7.1 Resources and the Resource-Based View of the Firmp. 281
Taxonomy of Resourcesp. 281
Summary of the Resource-Based View of the Firmp. 282
Connections with Optimization Modelsp. 283
7.2 Strategic Analysis of Logistics Supply Chainsp. 286
A Framework for Logistics Strategy Formationp. 286
Constructing an Optimization Model for Strategic Logistics Planningp. 289
7.3 Redesigning the Distribution Network of an Electronics Products Companyp. 292
7.4 Strategic Analysis of Manufacturing Supply Chainsp. 294
A Framework for Manufacturing Strategy Formationp. 294
Constructing an Optimization Model for Strategic Manufacturing Planningp. 298
7.5 Two Manufacturing Strategy Applicationsp. 302
Worldwide Sourcing at Delta Industrial Chemicalsp. 303
Postmerger Consolidation of Consumer Paper Companiesp. 306
7.6 Tactical Planningp. 310
7.7 Two Tactical Planning Applicationsp. 312
Monthly Planning at an Industrial Gases Companyp. 312
Monthly Planning at a Beer Companyp. 315
7.8 Final Thoughtsp. 316
Exercisesp. 317
Notesp. 319
Referencesp. 320
8 Strategic and Tactical Supply Chain Planning: Advanced Modeling Applicationsp. 323
8.1 Integrating Supply Chain and Demand Managementp. 324
8.2 Price and Location Sensitive Revenue Curvesp. 326
8.3 Integrating Supply Chain and Marketing Models for Consumer Productsp. 330
Consumer Products Supply Chainsp. 331
Modeling the Effects of Marketing Decisions on Demand for Consumer Productsp. 333
Integrating Supply Chain and Marketing Models for Manufacturers of Consumer Productsp. 337
Illustrative Numerical Modelp. 340
8.4 Planning for New Product Introduction and Growthp. 346
8.5 Optimization Models for Competitive Analysisp. 349
Structural Analysis of Industriesp. 349
Theory of Industrial Organizationp. 351
A Model of Price Competitionp. 353
Illustrative Numerical Modelp. 355
8.6 Application of Competitive Analysis in the Forest Products Industryp. 362
Practical Issues of Price Competitionp. 363
8.7 Decision Trees and Stochastic Programmingp. 364
Decision Treesp. 366
An Inventory Example of Stochastic Programmingp. 370
8.8 Supply Chain Strategies for Managing Product Varietyp. 375
Exploit Component Commonality and Postponement of Product Differentiationp. 376
Assemble Differentiated Products from Vanilla Boxesp. 377
Implement Quick Response to Early Salesp. 378
8.9 Scenario Planningp. 382
Methodologyp. 382
Connections to Optimization Modelingp. 384
8.10 Final Thoughtsp. 384
Exercisesp. 386
Notesp. 387
Referencesp. 389
9 Integration of Financial and Physical Supply Chainsp. 391
9.1 Optimization Models for Corporate Financial Planningp. 392
Modeling the Balance Sheetp. 393
Numerical Example of an Optimization Model for Corporate Financial Planningp. 395
Model and Methodological Extensionsp. 401
9.2 Financial Planning Issues Facing the Multinational Corporationp. 402
9.3 A Network Illustrationp. 403
9.4 Financial Flows Modelp. 406
Statement of the Financial Flows Modelp. 408
Financial Flows Model Resultsp. 412
9.5 Modeling Exchange Rate Risksp. 415
9.6 Real Options for Hedging Risks in the Global Economyp. 419
9.7 Final Thoughtsp. 421
Exercisesp. 422
Notesp. 426
Referencesp. 427
10 Operational Supply Chain Planningp. 429
10.1 Taxonomies of Operational Planning Problemsp. 430
Production Planning and Schedulingp. 431
Vehicle Routing and Schedulingp. 438
Human Resources Schedulingp. 440
10.2 Modeling Systems for Operational Planningp. 441
System Integrationp. 441
Steps to Follow in Using a Systemp. 443
Real-Time Operational Planningp. 446
Other Uses of a Modeling Systemp. 447
Training, Learning, and System Evolutionp. 447
10.3 Vehicle Routing System for an E-Commerce Companyp. 448
Company Backgroundp. 449
Routing System Description and Usep. 450
Driver Assignmentp. 455
10.4 Production Planning System for a Semiconductor Companyp. 455
Manufacturing and Marketing Backgroundp. 456
Planning and Modeling Approachesp. 458
Implementationp. 461
Resultsp. 462
10.5 Simulation Models and Systemsp. 463
Deterministic Simulationp. 463
Monte Carlo Simulationp. 463
Simulation Softwarep. 468
Simulation versus Optimizationp. 469
10.6 Final Thoughtsp. 470
Exercisesp. 471
Notesp. 474
Referencesp. 475
11 Inventory Managementp. 477
11.1 Inventory Theory Modelsp. 479
Deterministic Modelsp. 479
Probabilistic Modelsp. 481
ABC Classificationp. 485
11.2 Incorporating Inventory Management Decisions in Strategic and Tactical Supply Chain Modelsp. 486
Incorporating Inventory Management Decisions in Strategic Supply Chain Modelsp. 487
Incorporating Inventory Management Decisions in Tactical Supply Chain Modelsp. 492
11.3 Inventory Management in Distribution Supply Chainsp. 495
Distribution Scheduling in a Reverse Logistics Companyp. 495
Multiechelon Spare Parts Distribution System at IBMp. 500
11.4 Inventory Management in Manufacturing Supply Chainsp. 504
Optimizing Inventory across Hewlett-Packard's Printer Supply Chainsp. 504
Optimal Safety Stock Placement in Kodak's Manufacturing Supply Chainsp. 508
11.5 Final Thoughtsp. 512
Exercisesp. 514
Notesp. 515
Referencesp. 516
Part 4 The Futurep. 517
12 Organizational Adaptation to Optimization Modeling Systemsp. 519
12.1 How Organizations Make Decisionsp. 521
The Theory of Rational Choice versus the Reality of Organizational Behaviorp. 522
Uncertainty and Riskp. 524
Rule-Based Decision Makingp. 524
Deriving Meaning from the Decision Environmentp. 525
Decision-Making Ecologiesp. 526
12.2 Contested Issues about Organizational Decision Makingp. 527
Choice-Based versus Rule-Based Decision Makingp. 528
Clear versus Ambiguous Decision Makingp. 530
Instrumental versus Interpretive Decision Makingp. 535
Supply Chain Management as an Interacting Ecologyp. 538
12.3 Information Technology as Competitive Advantagep. 539
Recent History of IT as Competitive Advantagep. 539
Resource-Based Analysisp. 540
Attributes of IT as Possible Sources of Competitive Advantagep. 541
Complementary Organizational Resourcesp. 544
12.4 Exploitative versus Exploratory IT Developmentsp. 547
Acquisition or Development of a Modeling Systemp. 548
Use of a Modeling Systemp. 549
Enhancement of a Modeling Systemp. 550
12.5 Business Process Redesign and ITp. 550
Modeling Systems Invoke Business Process Redesignp. 553
12.6 Supply Chain Coordination Processes and Incentive Contractsp. 557
Selecting Coordination Processesp. 558
Principal-Agent Theories of Incentivesp. 559
12.7 No Gain without Painp. 562
Stages of a Strategic Supply Chain Studyp. 563
Summaryp. 566
12.8 Outlook for the Future of Modeling Systems and Their Applicationsp. 567
Exercisesp. 572
Notesp. 573
Referencesp. 575
Indexp. 577
Creditsp. 583
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