Business intelligence : making better decisions faster

Title:

Personal Author:

Vitt, Elizabeth

ISBN:

9780735616271

Subject Term:

Business intelligence

Decision support systems

Management information systems

Information technology -- Management

Added Author:

Luckevich, Michael

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000004521310	HD58.7 V57 2002	Open Access Book	Advance Management	Searching... Unknown

This book illustrates how organizations can make better, faster decisions about their customers, partners, and operations using business intelligence, the process of turning large amounts of data into valuable information and making it easily available to decision makers. The book describes the comp

About the Authors	p. vii
Foreword	p. ix
Introduction	p. xiii
Our Assumptions About You	p. xiii
Organization of the Book	p. xiv
Acknowledgments	p. xiv
Part I Business Intelligence Foundations	p. 1
Prologue: The Mystery on Lovesick Lake	p. 3
1 Understanding Business Intelligence	p. 13
Describing Business Intelligence	p. 13
Defining the BI Cycle	p. 17
Enabling Business Intelligence	p. 23
Summary	p. 27
2 Bridging the Analysis Gap	p. 29
Multidimensional Analysis	p. 29
Operational Systems	p. 31
Business Intelligence Systems	p. 34
Summary	p. 47
3 Defining BI Technologies	p. 49
The High-Level View	p. 49
Reporting and Analysis	p. 53
The Data Warehouse	p. 60
Summary	p. 63
Part II Business Intelligence Case Studies	p. 65
4 Improving Operational Efficiency--Audi AG	p. 67
Company Background	p. 67
Business Requirements	p. 68
The Solution	p. 70
Solution Benefits	p. 71
Future Plans	p. 72
Summary	p. 73
5 Maximizing Profitability--The Frank Russell Company	p. 75
Company Background	p. 75
Business Requirements	p. 76
The Picasso Solution	p. 78
The Einstein Solution: Building on Success	p. 81
Summary	p. 83
6 Impacting the Bottom Line--CompUSA Inc	p. 85
Company Background	p. 85
Business Requirements	p. 86
The Solution	p. 88
Solution Benefits	p. 90
Project Challenges	p. 92
Lessons Learned	p. 93
Future Plans	p. 93
Summary	p. 94
7 Keeping Customers Loyal--Disco S.A.	p. 95
Company Background	p. 95
Business Requirements	p. 96
The Solution	p. 97
Solution Benefits	p. 100
Project Challenges	p. 101
Summary	p. 102
8 Managing Seasonal Variability--Cascade Designs	p. 103
Company Background	p. 104
Business Requirements	p. 105
The Solution	p. 107
Solution Benefits	p. 108
Lessons Learned	p. 109
Future Plans	p. 110
Summary	p. 110
Part III A Business Intelligence Roadmap	p. 111
9 Identifying BI Opportunities	p. 113
Doing Your Homework	p. 113
Sharing and Collecting Ideas	p. 122
Evaluating Alternatives	p. 128
Summary	p. 142
10 Implementing a BI Solution	p. 145
An Implementation Strategy	p. 145
The Fundamental Decisions	p. 151
Summary	p. 174
Conclusion	p. 175
Appendix A Microsoft Data Warehousing Framework	p. 177
SQL Server	p. 177
Data Analyzer	p. 181
Microsoft Business Intelligence Accelerator	p. 182
Data Warehousing Alliance	p. 184
Glossary	p. 185
Bibliography	p. 193
Index	p. 195

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Table of Contents