The way to wealth : success strategies of the wealthy entrepreneur

Title:

Personal Author:

Tracy, Brian

Publication Information:

[s. l.] : Entrepreneur Press, 2007

ISBN:

9781599180502

Subject Term:

Entrepreneurship

Entrepreneurship -- Psychological aspects

New business enterprises -- Management

Success in business

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010133507	HB615 T72 2007	Open Access Book	Book	Searching... Unknown

Tracy's unstoppable lessons include: Proven strategies to outsmart and outsell the competition The advertising advantage-increasing response rates by 500 percent 24 different ways to sell a product or service How to think and act like a millionaire The seven-P formula for boosting sales and profits How to create customers for life The essential steps to being wealthy as a business owner Tracy addresses more than 250,000 people per year Tracy is a well-known business expert, speaker, and author of more than 40 books Shows entrepreneurs how to achieve personal wealth through business ownership Million Dollar Habits (March 04) shipped more than 16,000 copies

Reviews 1

Publisher's Weekly Review

Bursting with big ideas, this latest resource from author and veteran businessman Tracy will guide persistent self-starters towards success, providing comprehensive attention to all aspects of business and broad applicability. Each chapter starts with an inspiring quote and ends with exercises, and Tracy's points are illustrated with clear-cut examples, research and true stories. Though the first few chapters are filled with new age pseudo-psychology which could either inspire or tire readers ("Your thoughts radiate out from you like energy waves and attract back into your life people and circumstances in harmony with those dominant thoughts"), the text soon hones in on specific business strategies and mindsets for success, using a fast-paced, straightforward writing style that highlights the practical: "When you discipline yourself to always concentrate on the most valuable use of your time, every minute of every day, you will accomplish more in a few months and years than the average person accomplices in a lifetime." Tracy quotes liberally from bestsellers in the self-help business genre, making this volume a nice overview of essential reading for entrepreneurs. Copyright 2007 Reed Business Information.

Introduction: Welcome to the Golden Age	p. xiii
1 The Psychology of Entrepreneurship	p. 1
Starting with Nothing	p. 2
Learn from the Experts	p. 3
The Law of Cause and Effect	p. 3
Change Your Thinking, Change Your Life	p. 5
The Law of Belief	p. 6
The Law of Expectations	p. 8
The Law of Attraction	p. 8
The Law of Correspondence	p. 9
The Law of Concentration	p. 10
The Law of Superconscious Activity	p. 11
The Law of Probabilities	p. 12
The Uncertainty Principle	p. 13
Take Charge of Your Life	p. 14
Refuse to Blame or Make Excuses	p. 15
Seven Secrets of Entrepreneurial Success	p. 16
The Quality That Guarantees All the Others	p. 21
The Right Attitude for Success	p. 23
The Ultimate Reward	p. 24
Action Exercises	p. 25
2 Planning for Success	p. 27
The Ten Keys to Business Success	p. 28
Start with Your Goals	p. 33
Your Plan for Your Business	p. 35
Systematize Your Business Activities	p. 45
Critical Success Factors, Benchmarks, and Metrics	p. 48
Remember the Basics	p. 50
Action Exercises	p. 51
3 Selecting a Product or Service	p. 52
Reasons for Mediocrity	p. 53
Choosing What You Are Going to Sell	p. 54
How to Find a New Product or Service	p. 56
Be Prepared to Take Action	p. 60
Apply the Rule of Three	p. 64
"Does" vs. "Is"	p. 66
The Great Marketing Question	p. 67
Three Choices for Every Customer	p. 69
Key Marketing Concerns	p. 70
Action Exercises	p. 72
4 Marketing, Selling, and Customer Service	p. 73
The Purpose of a Business	p. 74
The Customer Is Your Business	p. 76
Marketing vs. Selling	p. 76
Your Real Business	p. 78
The Four Principles of Marketing Strategy	p. 79
Advertising Your Product or Service	p. 84
How to Write Effective Advertising	p. 87
The Three-Part Formula for Effective Advertising	p. 88
Direct Response Advertising	p. 89
The Goal of Marketing	p. 90
The Selling Process	p. 91
Credibility Is the Key to the Sale	p. 95
Consistent Customer Service	p. 95
Four Levels of Customer Service	p. 96
The Ultimate Question	p. 100
The Importance of Systems	p. 102
Your Customer Service Policy	p. 102
Become Brilliant on the Basics	p. 103
Action Exercises	p. 104
5 Selling Your Way to the Top	p. 105
Time to Get Serious	p. 106
Commit to Excellence	p. 109
Take Charge of Your Sales Results	p. 109
Develop the Winning Edge in Selling	p. 111
Change with the Times	p. 115
Get into Your Customer's Head	p. 117
Sell Strategically	p. 119
Maximize Your Most Valuable Asset	p. 123
Double Your Output	p. 127
Action Exercises	p. 132
6 Financing Your Business	p. 133
Become a Numbers Person	p. 134
Pricing Your Products	p. 139
Pricing Models	p. 142
Financial Ratios	p. 152
Analyze and Compare	p. 154
Watch Your Numbers	p. 155
Get a Good Accountant	p. 155
Action Exercises	p. 156
7 Becoming a Master Negotiator	p. 157
Something Is Worth Whatever Someone Is Willing to Pay	p. 158
All Prices Are Guesses	p. 159
Everything Is Negotiable	p. 159
Everyone Wants to Improve His or Her Situation	p. 160
People Follow the Line of Least Resistance	p. 162
People Always Strive to Get the Very Most for the Very Least	p. 163
Everyone Wants More	p. 164
Both Parties Should Be Happy	p. 167
Summary	p. 184
Action Exercises	p. 185
8 Improving Your Personal Productivity	p. 186
Key Points on Managing Your Time	p. 187
Practice One Skill at a Time	p. 187
The Situation in Your Life Today	p. 188
The 80/20 Rule	p. 189
Priorities vs. Posteriorities	p. 190
Make a List	p. 190
The Law of Three	p. 194
Three Important Questions	p. 196
Use the TRAF System to Handle Paper	p. 197
Managing Technology	p. 198
Four Ways to Change Your Life	p. 200
Get Better at Your Key Tasks	p. 201
Profit from the Learning Curve	p. 202
Hire Competent People	p. 202
Seven Steps to Improve Productivity	p. 203
Single-Handle Every Task	p. 206
The Incomplete Action	p. 207
The Great Truth	p. 208
There Are No Limits	p. 209
Action Exercises	p. 209
9 The Keys to Entrepreneurial Success	p. 210
Action Is Everything	p. 212
1 Decide Exactly What You Want	p. 212
2 Determine if Entrepreneurship Is Right for You	p. 214
3 Select the Business That's Right for You	p. 216
4 Identify Your Customers Clearly	p. 217
5 Do Fast, Cheap Market Research Before Spending Money	p. 219
6 Approach Your Business Strategically	p. 221
7 Develop a Complete Business Plan Before Starting	p. 224
8 Do Everything Possible to Ensure Business Success	p. 226
9 Avoid the Mistakes That Lead to Business Failure	p. 227
10 Remember the Purpose of the Business	p. 228
11 Focus on the Five Main P's of Marketing	p. 229
12 Focus Single-Mindedly on Sales	p. 230
13 Advertise Your Product or Service Continually	p. 231
14 Use the Internet to Boost Your Sales	p. 232
15 Practice the Corridor Principle	p. 233
16 Get the Money You Need	p. 234
17 Make Use of Technology	p. 236
18 Make Every Minute Pay	p. 237
19 Dedicate Yourself to Lifelong Learning	p. 238
20 Hire Slow and Fire Fast	p. 239
21 Practice the Seven Secrets of Success	p. 240
Pulling It All Together	p. 240
Summary	p. 241
Action Exercises	p. 241
Index	p. 243

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Table of Contents