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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 35000000004272 | HF5415.127 B47 2011 | Open Access Book | Book | Searching... |
Searching... | 30000010265578 | HF5415.127 B47 2011 | Open Access Book | Book | Searching... |
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Summary
Summary
It used to be only dotcom start-ups lacked workable business models. But now the ubiquity of cheap communications and computing is deeply wounding business models across the board. Combined with rapidly changing customer expectations, the rules for how value is delivered, and what, when, and how much customers will pay are in flux.
What can you do to ensure that you have a business model that will work today and in the future? Create new revenue models, advises Saul J. Berman in Not for Free. The most important strategy now is wringing new income streams from existing assets, physical and digital, by exploiting new segments, new uses and new value additions.
Using the media industry, the canary in the coalmine for business model disruption, as a starting point, Berman explores the revenue strategies that are working, and the ones that are failing, in this new world. Drawing on examples from a variety of industries like Progressive Insurance, Rent the Runway, Castrol, Redbox, Mint and many others, Berman guides you through the opportunities and pitfalls of new revenue strategies.
Timely and practical, Not for Free tackles a problem plaguing all companies: growing revenue organically in the near term.
Reviews 1
Choice Review
Those in the media and music industries today are asking themselves about the Internet what Samuel Morse asked about the telegraph in 1844: "What hath God wrought?" The average person has quit subscribing to the local newspaper and also quit buying record albums because so much news and music is free on the Internet. How can companies survive in the future when the consumer expects so much for free? The purpose of this book, written by a highly regarded business consultant, is to provide guidelines for business strategies to confront this problem. According to Berman, the key to success in the future is innovation in pricing the product, determining who pays for the product, and packaging the product for the consumer. He discusses not only widely known failures, but also business successes using such innovations as subscription services, cross-subsidizing, and variable pricing. For example, consumers will not buy record albums, but they will use Pandora or Spotify to stream music. This book will interest anyone whose product can be distributed through the Internet. This would include those in the media, music, education, and similar industries. Summing Up: Recommended. Upper-division undergraduate students through professionals; general readers. R. J. Phillips Networks Financial Institute
Table of Contents
| Introduction: Nothing's Free: Revenue Challenges, Revenue Opportunity | p. 1 |
| 1 Segmentation | p. 21 |
| 2 Pricing Innovation | p. 65 |
| 3 Payer Innovation | p. 109 |
| 4 Package Innovation | p. 143 |
| Conclusion: Launching Innovation | p. 171 |
| Notes | p. 193 |
| Index | p. 203 |
| Acknowledgments | p. 217 |
| About the Author | p. 223 |
