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Cover image for The customer centric enterprise : advances in mass customization and personalizaton

The customer centric enterprise : advances in mass customization and personalizaton

by

Tseng, Mitchell M., 1947-

Author

Tseng, Mitchell M., 1947-, Piller, Frank T., 1969-

Format:

Call Number

TS155.65 C87 2003

Publisher

Springer,

Publication Date

2003

ISBN

9783540024927

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2.

Cover image for Marketing management : a relationship approach

Marketing management : a relationship approach

by

Hollensen, Svend

Author

Hollensen, Svend

Format:

Call Number

HF5415.55 H64 2003

Publisher

Financial Times/Prentice Hall,

Publication Date

2003

ISBN

9780273643784

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3.

Cover image for Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

by

Gummesson, Evert, 1936-

Author

Gummesson, Evert, 1936-

Format:

Call Number

HF5415.55 G85 2002

Edition

2nd ed.

Publisher

Butterworth-Heinemann,

Publication Date

2002

ISBN

9780750654074

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