Concepts in Strategic Management And Business Policy: GLOBALIZATION, INNOVATION, AND SUSTAINABILITY

Title:

Personal Author:

Wheelen, Thomas L., author

Edition:

FIFTEENTH EDITION, GLOBAL EDITION

Physical Description:

402 pages : illustrations (some color) ; 26 cm

ISBN:

9781292227290

Abstract:

Welcome to the 15th edition of Concepts in Strategic Management and Business Policy! All of the chapters have been updated and we have added one new chapter on Global Strategy. The theme that runs throughout all 13 chapters of this edition continues our view from the 14th edition that there are three strategic issues that comprise the cornerstone all organizations must build upon to push their businesses forward. Those are globalization, innovation, and sustainability. Each chapter incorporates specific vignettes about these three themes. We strive to be the most comprehensive and practical strategy book on the market, with chapters ranging from corporate governance and social responsibility to competitive strategy, functional strategy, and strategic alliances.

Subject Term:

Strategic planning

Strategic planning -- Case studies

Sustainability

Added Author:

Hunger, J. David, 1941-,

Hoffman, Alan N.,

Bamford, Charles E.,

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ KL	33000000006761	HD30.28 W445 2018	Open Access Book	Book	Searching... Unknown

On Order

Summary

For courses in Strategic Management and Business Policy.

Utilise a strategic management model to learn and apply key concepts

Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text's approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on global strategy.