Search Results for Marketing

4 Results Found

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Convergence Marketing : strategies for reaching the new hybrid consumer

Wind, Yoram

Author

Wind, Yoram, Mahajan, Vijay, Gunther, Robert E., 1960-

Format:

Call Number

HF5415.1265 W564 2002

Publisher

Prentice Hall PTR,

Publication Date

2002

ISBN

9780130650757

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Digital marketing : global strategies from the world's leading experts

Wind, Jerry

Author

Wind, Jerry, Mahajan, Vijay

Format:

Call Number

HF5415.1265 W57 2001

Publisher

J Wiley,

Publication Date

2001

ISBN

9780471351221

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The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years

Mahajan, Vijay

Author

Mahajan, Vijay, Banga, Kamini, Gunther, Robert E., 1960-

Format:

Call Number

HF1416.6.D44 M33 2006

Publisher

Wharton School Publishing,

Publication Date

2006

ISBN

9780131489073

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Contemporary perspectives on strategic market planning

Kerin, Roger A.

Author

Kerin, Roger A., Mahajan, Vijay, Varadarajan P.

Format:

Call Number

HF5415.13.K47 1990

Publisher

Allyn and Bacon,

Publication Date

1990

ISBN

9780205125135

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