Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010372276 | KF2979 P37 2020 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
A new edition of the trusted book on intellectual property Intellectual Property simplifies the process of attaching a dollar amount to intellectual property and intangible assets, be it for licensing, mergers and acquisitions, loan collateral, investment purposes, and determining infringement damages. This book comprehensively addresses IP Valuation, the Exploitation Strategies of Licensing and Joint Ventures, and determination of Infringement Damages. The author explains commonly used strategies for determining the value of intellectual property, as well as methods used to set royalty rates based on investment rates of returns. Key concepts are brought to life through real-world examples of exploitation strategies being used by major corporations.
Author Notes
RUSSELL L. PARR, CFA, ASA, is President of Intellectual Property Research Associates (www.ipresearch.com). He is an expert in determining the value of intellectual property. Mr. Parr's books about intellectual property value and management are published in Japanese, Korean, Italian, and English. He is dedicated to the development of comprehensive methods for accurately defining the value of intellectual property.
Table of Contents
| About the Author | p. vii |
| Preface | p. ix |
| Chapter 2A Scandalous Trademarks | p. 1 |
| Chapter 3A Assembled Workforces are Valuable but Maybe not the Chief Executive Officer | p. 5 |
| Chapter 16A Royalty Rates For Licensing, Data Sources | p. 17 |
| Chapter 16B Royalty Rate Primer Presentation | p. 63 |
| Chapter 27A Exmark Establishes New Damages Model | p. 89 |
| Appendix C1 Food & Beverage Industry Royalty Rates and Support from the 25% Rule | p. 101 |
| Index | p. 165 |
