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Cover image for Foundations of brand management
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Cover image for Strategic planning in brand management
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Cover image for Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
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Cover image for Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout
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Cover image for New product and brand management : marketing engineering applications
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Cover image for Eating the big fish : how challenger brands can compete against brand leaders
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