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Subject: Marketing.

Author

Armstrong, Gary, author

(1)

Bitner, Mary Jo.

(1)

Bosworth, Michael T.

(1)

Dalgic, Tevfik.

(1)

Dwyer, F. Robert.

(1)

Gremler, Dwayne D.

(1)

(1)

Hartley, Steven W.

(1)

(1)

Holland, John R.

(1)

Jobber, David, 1947-

(1)

Kerin, Roger A.

(1)

Kotler, Milton.

(1)

Kotler, Philip, author

(1)

Kotler, Philip.

(1)

Lau, Geok Theng.

(1)

Levy, Michael, 1950-

(1)

Palmer, Adrian.

(1)

Rudelius, William.

(1)

Tanner, John F.

(1)

Visgatis, Frank

(1)

Yeniceri, Tulay.

(1)

Zeithaml, Valarie A.

(1)

Language

(11)

Format

(11)

Material Type

Open Access Book

Subject

Relationship marketing.

(2)

Consumer satisfaction.

(1)

Customer relations -- Management.

(1)

Customer relations.

(1)

Customer services.

(1)

Marketing -- Europe -- Case studies.

(1)

Marketing -- Management.

(1)

Sales management.

(1)

(1)

Service industries -- Marketing.

(1)

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1.

Cover image for Marketing

by

Grewal, Dhruv.

Author

Grewal, Dhruv., Levy, Michael, 1950-

Format:

Call Number

HF5415 G675 2014 f

Edition

Fourth Edition.

Publication Date

2014

ISBN

9780078029004

Available:
Holds:
Copies:

SD_ILS:804969

2.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip, author

Author

Kotler, Philip, author, Armstrong, Gary, author

Format:

Call Number

HF5415 K68 2012 f

Edition

14th ed.

Publisher

Pearson Prentice Hall,

Publication Date

2012

ISBN

9780273752431

Available:
Holds:
Copies:

SD_ILS:829879

3.

Cover image for Marketing in Asia

Marketing in Asia

Marketing in Asia

by

Kerin, Roger A.

Author

Kerin, Roger A., Hartley, Steven W., Rudelius, William., Lau, Geok Theng.

Format:

Call Number

HF5415 M372 2009 f

Edition

Ninth edition

Publication Date

2009

ISBN

9780071274258

Available:
Holds:
Copies:

SD_ILS:883234

4.

Cover image for Introduction to marketing : theory and practice

Introduction to marketing : theory and practice

Introduction to marketing : theory and practice

by

Palmer, Adrian.

Author

Palmer, Adrian.

Format:

Call Number

HF5415 P2342 2009

Edition

2nd ed.

Publisher

Oxford University Press,

Publication Date

2009

ISBN

9780199557448

Available:
Holds:
Copies:

SD_ILS:749793

5.

Cover image for Principles and practice of marketing

Principles and practice of marketing

by

Jobber, David, 1947-

Author

Jobber, David, 1947-

Format:

Call Number

HF5415 J63 1995

Publication Date

1995

ISBN

9780077079352

Available:
Holds:
Copies:

SD_ILS:881445

6.

Cover image for Customer-oriented marketing strategy : theory and practice

Customer-oriented marketing strategy : theory and practice

by

Dalgic, Tevfik.

Author

Dalgic, Tevfik., Yeniceri, Tulay.

Format:

Call Number

HF5415 D253 2013

Publisher

Business Expert ; McGraw-Hill [distributor],

Publication Date

2013

ISBN

9781606495209 9781606495216

Available:
Holds:
Copies:

SD_ILS:805108

7.

Cover image for Business marketing : connecting strategy, relationships, and learning

Business marketing : connecting strategy, relationships, and learning

by

Dwyer, F. Robert.

Author

Dwyer, F. Robert., Tanner, John F.

Format:

Call Number

HF5415 D92 2009

Edition

4th ed.

Publisher

McGraw-Hill Irwin,

Publication Date

2009

ISBN

9780071263436

Available:
Holds:
Copies:

SD_ILS:815450

8.

Cover image for Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm

by

Zeithaml, Valarie A.

Author

Zeithaml, Valarie A., Bitner, Mary Jo., Gremler, Dwayne D.

Format:

Call Number

HD9980.5 Z44 2013

Edition

6th ed.

Publisher

McGraw-Hill Irwin,

Publication Date

2013

ISBN

9780078112058

Available:
Holds:
Copies:

SD_ILS:804978

9.

Cover image for Marketing strategy in play : questioning to create difference

Marketing strategy in play : questioning to create difference

Marketing strategy in play : questioning to create difference

by

Hill, Mark E.

Author

Hill, Mark E.

Format:

Call Number

HF5415 H55 2010

Edition

1st ed.

Publisher

Business Expert Press,

Publication Date

2010

ISBN

9781606491492

Available:
Holds:
Copies:

SD_ILS:808200

10.

Cover image for Market your way to growth : 8 ways to win

Market your way to growth : 8 ways to win

Market your way to growth : 8 ways to win

by

Kotler, Philip.

Author

Kotler, Philip., Kotler, Milton.

Format:

Call Number

HF5415 K623 2013

Publisher

John Wiley & Sons,

Publication Date

2013

ISBN

9781118496404

Available:
Holds:
Copies:

SD_ILS:808279

11.

Cover image for CustomerCentric selling

CustomerCentric selling

by

Bosworth, Michael T.

Author

Bosworth, Michael T., Holland, John R., Visgatis, Frank

Format:

Call Number

HF5438.25 B669 2010

Edition

2nd ed., [Fully rev. and expanded].

Publisher

McGraw-Hill,

Publication Date

2010

ISBN

9780071637084

Available:
Holds:
Copies:

SD_ILS:768921

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