"This novel book provides an accessible survey of a broad range of theories widely applicable to environmental problems that students and practitioners can apply to their work. It serves as a simple reference guide to illuminate the value and utility of social science theories for the practice of environmental conservation. As part of the Techniques in Ecology and Conservation Series, it will be a vital resource for conservation scientists, students, and practitioners to better navigate the social complexities of applying their work to real-world problem-solving."--Page 4 of cover. 5050_ Introduction: Why would you want to read a book about social science theory? -- Part I: How our brains work (or don't) and some ideas of what to do about it: Cognitive biases and limitations. -- Part II: The theories: Finding useful theories when and where you need them -- Theories of motivation, cognition, and reasoning -- Morals, institutions, culture, and identity-based theories -- Trust, negotiation, and public involvement -- Organizational theories -- Systems theories. -- Part III: Putting the theories to use: Vignettes -- Putting it all together.