Title:
Internet business models and strategies: text and cases
Personal Author:
Publication Information:
New York, NY : McGraw-Hill/Irwin , 2001
ISBN:
9780072397246
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000005173368 | HF30.37 A33 2001 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
A guide to show how to value Internet efforts and create a business model, with 14 case studies from such companies as Microsoft, Netscape and HotMail.
Table of Contents
| Part I The Internet |
| Chapter 1 Introduction and Overview |
| Chapter 2 Overview of Internet Technology and Value Network |
| Chapter 3 Competitive Landscape-Changing Properties of the Internet |
| Part II Components, Linkages, Dynamics, and Evaluation of Business Models |
| Chapter 4 Components of a Business Model |
| Chapter 5 Dynamics of Business Models (rewritten new Chapter) |
| Chapter 6 Taxonomy of Internet Business Models (new) |
| Chapter 7 Value Configurations and the Internet |
| Chapter 8 Valuing and Financing an Internet Start-Up |
| Chapter 9 Appraisals of Internet Business Models (expanded into new Chapter) |
| Part III The Role of Competitive and Macro Environments |
| Chapter 10 Competitive and Macro Environments |
| Part IV Applying the Concepts, Models, and Tools |
| Chapter 11 The General Manager and the Internet |
| Chapter 12 Sample Analysis of an Internet Business Model Case |
| Part V Cases |
| Case 1 Broadcast.com |
| Case 2 Webvan: Reinventing the Milkman |
| Case 3 Reflect.com: Burn the Ship (new) |
| Case 4 Vertical Net |
| Case 5 Live READS: Valuing an e-Book Startup (new) |
| Case 6 Beyond Interactive |
| Case 7 Hotmail: Free email for sale |
| Case 8 GMBuyPower |
| Case 9 iVillage |
| Case 10 eBay, Inc |
| Case 11 Microsoft: X-Box online (new) |
| Case 12 Sun Microsystems |
| Case 13 Oscar: The Open Source Car Project (new) |
| Case 14 E*trade: "A lust for being different" (new) |
| Case 15 RIM: Blackberry: Wireless e-mail...the killer App? (new) |
| Case 16 Sprint PCS: Winning the Wireless War? (new) |
| Case 17 Napster: The Giant Online Pirate Bazaar? (new) |
