Title:
The essence of competitive strategy
Personal Author:
Series:
The essence of management series
Publication Information:
New York : Prentice Hall, 1995
ISBN:
9780132914772
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010356857 | HD41 F38 1995 | Open Access Book | Gift Book | Searching... |
Searching... | 30000003843491 | HD41 F38 1995 | Open Access Book | Book | Searching... |
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Summary
Summary
Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.
Table of Contents
| Introduction to Competitve Strategy |
| The Customer Mix |
| The Product Matrix |
| Environmental Analysis |
| The Future Strategic Choice |
| Joint developments and Acquisitions/ Implementation Through Internal Development |
| Conclusion |
