Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010297888 | GT3405 F47 2012 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Written by a team of twenty-five high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management.
Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship, globalization and sustainability, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across Europe, Africa, Asia, Australia and North America.
Key features include:
* An international approach , drawing on a wide range of cases from around the world
* Extensive pedagogical features such as Diary of an Event Manager and Exercises in Critical Thinking
* A companion website offering a full Instructor′s Manual, PowerPoint slides, additional case studies and links to SAGE journal articles
This book is essential reading for all undergraduate and postgraduate students studying Events Management.
Nicole Ferdinand is Senior Lecturer in Events Management at the London Metropolitan Business School.
Paul J. Kitchin is Lecturer in Sports Management at the University of Ulster.
Table of Contents
| ForewordStephen Page |
| Part 1 Introducing an International Approach to Events Management |
| Events in Our Changing WorldNicole Ferdinand and Stephen J. Shaw |
| The International Events EnvironmentNicole Ferdinand and Simone Wesner |
| Part 2 International Events Management in Practice |
| Event DesignNazia Ali |
| Managing Event ProjectsNigel L. Williams |
| Building an Event TeamBruce Johnson |
| Event MarketingRumen Gechev |
| Financing EventsPaul J. Kitchin |
| Event Risk ManagementBrent W. Ritchie and Sacha Reid |
| Event EvaluationJo-anne Tull |
| Part 3 Contemporary Issues in International Events Management |
| Sustainability and the Events IndustryElena Cavagnaro and Albert Postma and Thomas Neese |
| Ambush Marketing: Immoral or Innovative?Marc Mazodier |
| The Internationalization of Sport Events and LeaguesPaul J. Kitchin |
| The Role of Events in the Hospitality SectorIoannis Pantelidis |
| The Development of the Corporate Events SectorIvna Reic |
| Part 4 Extended Case Studies |
| Sleeping Through the StaticStephen Henderson |
| The Exportation of Event Expertise: Taking Best Practise to International Markets in the MICE sectorSarah Edwards and Liander Taylor |
| The Marketing Strategy for the 13th IAAF Indoor World Athletics Championships 2010 in Doha: Creating a Value ConstellationTariq Saed Al-Abdulla and Maher N. Safi and Alain Ferrand |
| Events Operations: The London City Airport's Fundraising DayPolly Larner |
