Summary

This timely book breaks down the complicated decision-making process involved in establishing an Internet presence and in creating an intranet. It provides simplified problem-solving steps that will help you confidently plan, develop, implement, and manage a corporate-wide Internet or Intranet strategy.You'll find all the tools you need here in a format you can put to work right away. Planning questions, checklists, and examples help you analyze your company's capabilities, strengths, and weaknesses, enabling you to create a customized plan for maximum impact -- or if you're already online -- to evaluate, enhance, and redefine your current Internet/intranet strategy.Use Corporate Internet Planning Guide to: -- Identify your company's Internet/Intranet needs-- Build your business case-- Develop a strategy that will enhance all aspects of your enterprise-- Strengthen your company's overall strategic direction-- Implement your Internet/Intranet plan successfully.Veteran Internet professional Richard Gascoyne guides you step-by-step through each portion of Internet strategy planning and implementation with clear summaries about key issues and intelligent discussion of the opportunities and risks at every turn.