The brand bubble : the looming crisis in brand value and how to avoid it

Title:

Personal Author:

Publication Information:

Hoboken, NJ : Jossey-Bass, 2008

Physical Description:

x, 252 p. : ill. 24 cm.

ISBN:

9780470183878

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Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010198990	HD69.B7 G43 2008	Open Access Book	Book	Searching... Unknown