Title:
Understanding business strategies : concepts
Personal Author:
Edition:
1st ed.
Publication Information:
Mason, OH : Thomson/South-Western, 2006
ISBN:
9780324317732
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010093112 | HD30.28 I73 2006 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
UNDERSTANDING BUSINESS STRATEGY encourages a hands-on approach to learning with applications and features such as: experiential exercises, BizFlix video clips, and brief end of chapter cases. Further, features such as the Strategy Tool Box and Your Career provide practical tools as students embark on their own careers. After reading Understanding Business Strategy, students will not only have an understanding of modern strategic management; they will also grasp the application of these tools in their own careers.
Table of Contents
| 1 Understanding Strategy |
| 2 Leading Strategically |
| 3 Analyzing the Environment |
| 4 Analyzing the Firm |
| 5 Competing through Strategy |
| 6 Creating Multi-Product Strategies |
| 7 Acquiring and Integrating Businesses |
| 8 Competing Across Borders |
| 9 Creating and Managing Alliances |
| 10 Developing New Ventures |
